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Challenge Vault Blends Real Life & Online Challenges to Create a Highly Engaging Marketing Platform.

Huntsville, AL, June 08, 2011 --( Challenge Vault is a new online community where businesses and organizations can quickly and easily create online challenges around their brand, product, service, or cause. This increases a customer's brand loyalty and the company's visibility - all in a few simple steps. Each challenge can be themed with a custom background and banner advertisement. The more customers are engaged, the more loyal they are to the brand or cause.

"Engaging customers with a product or service is the best form of marketing," says Challenge Vault's CEO, Kevin Jones. "But up until now, creating an online challenge was a difficult, expensive task - one that only the larger companies could pay for and pull off. now makes this easy and inexpensive for any company or organization. And we can't forget the fun and engaging part of taking the challenges for those who participate."

As a player accepts a challenge, they encourage their friends to vote for their entry through Facebook, Twitter and email. Their use of personal social media translates into free advertising for the organization. This in turn creates customer loyalty and engagement, incentivizing more users to answer the challenge.

Challenge Vault gives the creator wide flexibility when creating a challenge. For example, Mo's restaurants is challenging their customers to create a new radio jingle. As a prize, they will win dinner for four and the jingle will be played on the air. A recording artist can challenge her fans to write the words of a song for which she will write the music. An organization can challenge each of its geographical chapters to come up with a unique solution to an industry problem.

"Even if I wanted to keep it simple and challenge a group a friends," says Jones, "it is easy and free to do."

For Players

Players' answers can be in video, audio, picture and text format. Winners can be determined by the "crowd" or the creator of the challenge. A player might create a new hamburger for a local restaurant and have it named after them on the menu. Or they might make a three-minute video documentary of their visit to their local store. Players can start today and win prizes by submitting videos or photos to the challenges.


Related Resources

Web page:

Facebook page:


Challenge Vault videos:



Kevin D. Jones

Founder & CEO, Challenge Vault


Contact Information:

Challenge Vault

Kevin Jones

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Copyright 2011 Gale, Cengage Learning. All rights reserved.

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Date:Jun 8, 2011
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