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Cereal still crackles.. 80 years on; KRISPIES.

Byline: By RICHARD SMITH

THE breakfast cereal famous for its snap, crackle and pop is celebrating its 80th birthday.

When they arrived from the United States in November 1928, Rice Krispies were hailed as "the talking cereal" because of the sound made when milk was added.

Initially, the cereal invented by William Keith Kellogg in Battle Creek, Michigan, was sold by door-to-door salesmen.

A rice shortage briefly halted production during World War Two.

The Rolling Stones appeared in a Rice Krispies advert in 1963 and shamed chat show host Jonathan Ross made his TV debut in 1970 advertising the cereal when he was aged 10.
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Publication:The Mirror (London, England)
Date:Nov 14, 2008
Words:105
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