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Cepia Brings Back ZhuZhu Pets In Amazing New Ways!

"Magic" Zhu Magicians Set the Stage for Classic Zhu Comeback

NEW YORK, Feb. 17, 2015 /PRNewswire/ -- Magic was in the air in New York City this week at the 112th North American International Toy Fair as Cepia announced it was bringing back the beloved ZhuZhu Pets brand this fall with toys that are cuter and smarter than ever, and that new magical Amazing Zhus(TM) would be levitating to the top of children's wish lists everywhere!

ZhuZhu Pets took the world by storm in 2009, when it was the must-have holiday hit. The brand was so hot that online marketer Ebay created a heat map just to track the global phenomenon and TIME named it as one of the top 100 toys of all time. After the brand retired in 2012, children and parents continued to search for the toys.

"We get phone calls and letters from kids all over the world who love their Zhus," said James Russell Hornsby, founder of Cepia and ZhuZhu Pets inventor. "We are delighted to bring this special brand back for the delight of children everywhere."

The new ZhuZhu Pets toys have adorable embroidered eyes and sweet chubby cheeks but just like the original ZhuZhu Pets, classic hallmark features of the brand like their unique birthmark symbols or silly personalities remain. Eight furry friends will comprise the launch and will include some classic characters like NumNums, Chunk, Pipsqueak and Mr. Squiggles as well as a few more characters new to the Zhuniverse. Various habitat accessories that kids can build, change or rearrange are sold separately. The new Zhus(TM) make even more silly behaviors and sounds, they are really smart and know where they are in their play sets.

Leading the way for the ZhuZhu restage are the delightful Amazing Zhus(TM) magician pets, which are available now in major US retailers. These 'first cousins' of the ZhuZhu Pets are comprised of two Magician Pets with RFID and IR capability and come with three Magicians Cards plus a Magic Wand. There are also four Stunt Pets with over 70 silly sounds. Magic tricks and stunt accessories are sold separately.

The Amazing Zhus(TM) allow kids to astound their friends with fantastical feats of magic! These magical mice can predict what's on a magic card, disappear in a magic box and correctly follow the shell and pea game, all while showing off their unique, playful personalities providing total entertainment for girls and boys.

"It's so much fun to perform tricks that surprise your friends and family," Mr. Hornsby added. "Kids love magic and with The Amazing Zhus(TM) it's easy because the magic is in the mouse."

The Amazing Zhus(TM) make magic and performance fun as they foster creativity and confidence in both boys and girls by letting them learn to act out magic tricks, or simply enjoy the delight of astonishing their friends with stunts.

The Amazing Zhus(TM) Magician Pets

The Amazing Zhus(TM) Magician Pets are motorized pets that will amaze your friends as they perform magic tricks and gravity-defying stunts. The Amazing Zhus(TM) Magician Pets can correctly guess the answers to the Magician's Cards - without even looking, follow the Magic Wand wherever you lead them, or predict the pea's location in the Shell Game trick -- every time. They even evaporate into thin air only to reappear again in the Disappearing Box!

The Amazing Zhus(TM) Magician Pets are available in two different characters:

* Amazing Zhus(TM) Magician Pet "The Great Zhu" -- One look at his classic magician's hat and you can tell that The Great Zhu is a magician of the highest caliber!

* Amazing Zhus(TM) Magician Pet "Madame Zhu" -- Madame Zhu will amaze you with her mystical abilities! Madame Zhu sees all!

The Amazing Zhus(TM) Magician Pets and certain accessories include RFID and IR technology which helps replicate the appearance of magic. These Amazing Zhus(TM) wear magic hats that identify them as having the special abilities needed to interact with the Magicians accessories. Each Amazing Zhus(TM) Magician Pet includes 1 Magician Pet, 1 Magic Wand and 3 Magician Cards. Batteries are included.

Amazing Zhus(TM) Accessories

In addition to the Amazing Zhus(TM) Magician characters, multiple Amazing Zhus(TM) accessories are also available for purchase, allowing kids to collect and build their own performance. Some of The Amazing Zhus(TM) accessories include:

* Amazing Zhus(TM) Magician Cards (free with every Magician Pet and select accessories)-- Your Amazing Zhus(TM) Magician Pets will have you laughing and awestruck as they predict the answer to every card correctly, every time! It's amazing!

* Amazing Zhus(TM) Magician Shell Game - Hide the Pea under a Shell, shuffle them around, and let your Amazing Zhus(TM) Magician Pets work their magic! They will guess which (Walnut) Shell the Pea is hidden under, no matter how fast the slight of hand. They have never been stumped!

* Amazing Zhus(TM) Disappearing Box Trick -- Now you see it, now you don't! This is no ordinary box! It allows you to perform an amazing magic trick to make your Amazing Zhu vanish before your very eyes -- and reappear again like magic!

The Amazing Zhus(TM) are available at Walmart and Toys R Us. The Amazing Zhus(TM) pets and accessories range in price from $7.99-$24.99, ages 4+. You can find out more about The Amazing Zhus(TM) on the brand website

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: ZhuZhu Pets, The Happy's(TM), and their newest venture -- The Amazing Zhus(TM). ZhuZhu Pets was named by TIME Magazine as one of the top 100 toys of all time, and received top honor Toy of the Year recognition in seven countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S. All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit, and

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Publication:PR Newswire
Date:Feb 17, 2015
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