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Century Council recruits small brewers.

The Century Council, the Los Angeles-based anti-alcohol abuse organization, has announced the addition of almost 100 microbreweries to its membership. The Council says that its membership rolls now include 600 brewers, vintners, distillers and wholesalers.

The addition of a large microbrewery contingent provides welcome support for the Stroh Brewery Co., until recently the only U.S. brewer member. Most national and regional U.S. brewers have spurned the Council, wary of an alliance with its many distiller members (the brewing industry's historic opponents in the equivalency debate).

The addition of so many breweries does much to bolster the Century Council's efforts to represent the entire alcoholic beverage industry, and a Council spokesperson said the group is continuing efforts to add more brewers to the rolls.

"We are delighted that so many microbreweries are joining us in the battle against alcohol abuse," said John Gavin, chairman of the Century Council and former U.S. ambassador to Mexico. "As the fastest growing segment of the beer industry, they are an important addition to the long and diverse list of supporters that the Council and its programs have attracted."

The list of subscribing microbreweries represents a substantial percentage of the micro segment, which now includes over 270 breweries. On the list are many pioneering micros, including Grant's Yakima Brewing & Malting of Yakima, WA; the D.L. Geary Brewing Co. of Portland, ME; Gordon-Biersch of Palo Alto, CA; the Catamount Brewing Co. of White River Junction, VT; the Summit Brewing Co. of St. Paul, MN and Buffalo Bill's Brewery of Hayward, CA.

Sherry Grant, president of Grant's Yakima Brewing & Malting Co., commented, "The entire licensed beverage industry needs to present a united front. The Council's programs are making progress in the fight against alcohol abuse by building partnerships within the community and the licensed beverage industry."

"No one wants to see his or her products abused," said Ed Chilleen, president of the Black Mountain Brewing Co., of Cave Creek, AZ. "As a small brewer and a parent of a two-year-old, I am involved in efforts to improve community life in Cave Creek. Joining the Century Council lets me demonstrate to my customers and community that I care about them."

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Publication:Modern Brewery Age
Date:Jul 26, 1993
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