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Central Jersey Federal Credit Union Adopts Dynamic Marketing Systems' Micro Merchant for Design and Production of Marketing Collateral.

Web-based marketing resource management solution simplifies and reduces marketing costs

NORCROSS, Ga. -- Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced Central Jersey Federal Credit Union (CJFCU) has selected DMS's Web-enabled Micro Merchant to give the credit union the ability to develop, customize and print marketing materials in-house using a centralized Web portal.

CJFCU became a user of DMS's Micro Merchant through its membership in the New Jersey Credit Union League, which formed a strategic alliance with DMS in October 2008. Micro Merchant includes a variety of design templates for every marketing and sales activity that can be customized by the credit union's marketing staff to meet the needs of a specific market or branch location. Each template gives the credit union the ability to create a customized design for branch collateral such as banners, posters, inserts, advertisements and other sales materials.

"Micro Merchant enables us to customize marketing materials and deliver a consistent message to our members at a much lower cost," said Michael G. Reilly, President/CEO at CJFCU. "The solution also gives us a quick and efficient tool for producing quality marketing materials in-house, which saves us time."

"Financial institutions like CJFCU are able to cost-effectively speed up the production and distribution of marketing collateral materials using Micro Merchant," said Gordy Cain, chief executive officer of Dynamic Marketing Systems. "By simplifying the design and production of marketing materials, the credit union can focus more of its efforts to further enhancing its member service."

Using Micro Merchant, CJFCU can execute the marketing material design, production and print processes in a few hours, as compared to traditional methods that involve multiple outside resources and take several weeks to complete. A marketing professional within the credit union can create customized messages and promotions for the branch, ensuring consistent brand identity throughout the organization.

About Central Jersey Federal Credit Union

The Central Jersey Federal Credit Union was chartered in 1936 and is located in South Plainfield and Woodbridge, N.J. The CJFCU is a full service financial institution that currently services more than 10,000 satisfied members. For more information about CJFCU visit

About Dynamic Marketing Systems

Dynamic Marketing Systems (DMS) is a provider of Web-enabled marketing resource management solutions and is based in Norcross, Ga. DMS's marketing resource management platforms provide centralized management of sales and marketing content, streamline marketing design, production and printing processes and support personalization of marketing content for individual business units or customers. DMS currently serves 10 corporate clients and 10 community banks and credit unions with 58 branch locations. For more information, visit the company's Web site at For more information on Micro Merchant, visit
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Publication:Business Wire
Date:Mar 26, 2009
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