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Centerfield Acquires Performance Marketing Firm Qology Direct.

M2 EQUITYBITES-February 1, 2017-Centerfield Acquires Performance Marketing Firm Qology Direct

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1 February 2017 - US-based digital advertising company Centerfield is acquiring US-based performance based marketing Qology Direct with support from USD 156m in financing, the company said

Centerfield leverages its proprietary technology platform, Dugout, to optimise the customer acquisition process by identifying high value and intent driven consumers at scale across a range of digital media platforms including search, display, social and others.

By combining with Qology Direct, Centerfield now offers a fully integrated sales and marketing solution to engage the consumer from initial touch point all the way through completed sale, delivering new customers at scale to some of the biggest brands worldwide.

Centerfield develops digital advertising technology focused on real time biddable media which enables targeting and acquisition of high performing, high life time value customers for its clients across numerous industries.

H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with USD 21bn of equity capital under management.

Falcon is a private equity firm with USD 2.9bn of assets under management, providing subordinated debt and equity capital to middle market companies.

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Publication:M2 EquityBites (EQB)
Date:Feb 1, 2017
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