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Celsius Launches Walgreens in New England with Innovative Consumer Sports Promotions.

Celsius, the Original Calorie Burner, is Now Available in Six New England States and in 264 Walgreens

DELRAY BEACH, Fla. -- Celsius Holdings, Inc. (OTCBB:CSUH) announces Celsius[R] is now available in over 264 Walgreens stores in six New England states (Massachusetts, Rhode Island, Connecticut, Vermont, New Hampshire and Maine). Celsius, the original calorie burner, which has been shown to burn up to 100 calories or more per serving, tastes great and sustains energy.

Celsius can be found deliciously chilled in the Walgreens cooler.

In-store promotions are also in effect at select New England Walgreens that reward consumers for shopping at Walgreens and buying Celsius. These include a chance to win:

* Bruins "Miss" Conduct promotion which includes 4 Bruins tickets, a replica Bruins jersey, gift bag, dinner at the arena, name recognition over the PA system, name in lights on scoreboard, the chance to meet Bruins players - two winners each month.

* NCAA College Sports tickets to see the New England area college teams.

* College Sixth Man Basketball or Hockey promotion which includes 4 tickets to two customers each month to be "Sixth Man" at a New England University-based hockey or basketball team. Prize also include 4 college shirts, gift bag, dinner at the arena, opportunity to shoot a shot on the court or ice and name in lights on scoreboard.

Naturally refreshing Celsius contains no sugar, no preservatives, no high fructose corn syrup, no aspartame, no artificial flavors, and contains very low sodium. Celsius is available in seven great-tasting flavors: Non-carbonated Green Tea Peach Mango and Green Tea Raspberry Acai; and sparkling Cola, Orange, Wild Berry, Lemon-lime, and Ginger Ale.

Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C. Scientifically shown to raise metabolism over a three-hour period, consuming Celsius results in a sustained calorie burn while keeping you energized.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. markets Celsius[R], the original, great-tasting calorie burner backed by science through its wholly owned operating subsidiary, Celsius, Inc. Celsius, Inc. is dedicated to providing a healthier, daily refreshment through science and innovation. Information about Celsius Holdings, Inc. and Celsius, the original, great-tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward-looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
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Publication:Business Wire
Date:Oct 16, 2008
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