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Celsius, a Sponsor of the Open Casting Call for the Biggest Loser, Will Be on Site Sampling and Educating Participants.

Open Casting Call for Season 7 of The Biggest Loser, NBC's #1 Hit Reality Show, Set for Saturday, July 26(th) at the Hard Rock Live in Hollywood, Florida

DELRAY BEACH, Fla. -- Celsius([R]), the award-winning Original Calorie Burner, is a sponsor of the open casting call for The Biggest Loser at the Hard Rock Live in Hollywood, Florida. On July 26th, 2008, Hard Rock Live and NBC 6 will host auditions for teams of two for Season 7 of The Biggest Loser, the #1 reality fitness & weight loss TV series. Free samples of Celsius, along with product information, will be available for all participants at the casting call.

The Biggest Loser offers severely overweight participants the opportunity to undergo a radical physical and emotional makeover, plus the chance to become the Biggest Loser and win $250,000 dollars.

Celsius has been shown to burn calories by raising metabolism and providing sustained energy. Multiple clinical studies have shown a single serving of Celsius:

* Burns up to 100 calories or more per can

* Raises metabolism over a 3-hour period

* Delivers sustained energy and a sense of focus without the jitters

The most recent clinical studies using a 10-week moderate exercise program show significant increases in the benefits of exercise when consuming a single serving of Celsius everyday and before physical activity.

Celsius has won 6 beverage awards in the last 2 years, which is unheard of in the beverage industry. Celsius has been featured on Extra, the Food Network, The Today Show, and many others.

Irina Lorenzi, VP of Innovation for Celsius, says, "This is the perfect opportunity for potential participants of The Biggest Loser wanting to make a healthy lifestyle change and get in shape to sample Celsius. They will be able to discover how great Celsius tastes, learn more about our clinical studies, and realize how easy it is for them to replace a high calorie beverage they currently drink with Celsius so they can easily achieve their fitness goals."

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB:CSUH) markets Celsius[R], the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at

Forward-Looking Statements

Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.
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Publication:Business Wire
Date:Jul 24, 2008
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