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CellGuide Strengthens Presence in the Asia-Pacific Region, Appoints Distributors Covering China, Korea, and Taiwan.

REHOVOT, Israel, October 29 /PRNewswire/ -- - Supreme Electronics and Whetstone Semiconductor to Sell and Support CellGuide's Leading GPS Solutions for Mobile Devices

CellGuide, a pioneer in highly integrated host-based GPS/GNSS solutions for mass-market mobile devices, today announced its expansion into key markets in the Asia-Pacific region through the appointment of distributors covering China, Korea, and Taiwan for the promotion, sale, and support of its products, including its recently announced high-performance ACLYS solution.

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CellGuide's GPS product-line leads the evolution from existing stand-alone GPS chips to more highly integrated GPS solutions that are ideal for mass-market device manufacturers looking for a superior GPS price/performance ratio. The ACLYS chip, together with its associated host-based software replaces dedicated GPS silicon by leveraging mobile processors or other wireless components inside the mobile device, to provide GPS functionality.

In China and Taiwan, CellGuide's products will be promoted and sold by Supreme Electronics, one of Greater China's leading electronics distributors with over 8 local offices serving China and Taiwan.

Ray Tsai, Senior Manager, Supreme Electronics, commented that "CellGuide's highly integrated GPS is an excellent match with our customers, many of whom are looking to leverage their device processors by adding a lower cost, integrated high-performance GPS solution to their products."

Whetstone Semiconductor, a semiconductor and IP specialist with key relationships in the application processor and handheld device sectors, will promote and sell CellGuide's products in Korea.

SK Choi, President and CEO of Whetstone Semiconductors, said that "CellGuide's product line is an ideal fit with the Korean market where integrated GPS solutions are becoming a standard feature in the handheld industry."

Nati Freiberg, CellGuide's VP Business Development and Marketing, said "CellGuide's product-line has met with tremendous success among many customers and partners in the Asia-Pacific region. Our appointment of Supreme and Whetstone will further enhance our ability to support such efforts and enhance our presence in these key markets."

CellGuide has successfully integrated its solutions into a broad range of third party ARM/DSP based processors including those made by Freescale Semiconductor (MX series), Marvell (PXA series), Samsung Electronics (S3C24xx, S3C64xx, and others), TI (OMAP), and other manufacturers. The ACLYS host-based software runs on the widest range of O/S in the industry, including Windows CE, Windows Mobile, Symbian, eLinux, Thread-X, Nucleus, u-Cos, and other RTOS.

To learn more about CellGuide's complete line of GPS products, visit or email

About CellGuide

CellGuide Ltd. ( is a fabless GPS semiconductor and software company, providing leading performance GPS/AGPS solutions for wireless and other mass-market consumer devices. CellGuide's product-line sets a new price/performance standard compared to conventional GPS chips in order to enable implementation of low cost, best-of-breed GPS solutions. Developed in-house, CellGuide's unique and patented GPS technology is the product of years of research, development, and field experience.

About Supreme Electronics

Supreme Electronics (, founded in 1987, has grown to become one of Greater China's leading electronics distributors with a focus on the consumer electronics sector. The company has over 270 employees, offices throughout the region, and a dedicated technical centre to help provide its customers with specialist design services and technical support to supplement their own in-house resources. Supreme is based in Taipei, and listed on the Taiwan stock exchange (code 8112 TT).

About Whetstone Semiconductors

Whetstone Semiconductors (, based in Gyonggi, Korea, is focused on providing IP and semiconductor solutions to the Korean consumer electronics and telecom sectors. Whetstone's employees have over 20 years of semiconductor industry experience. Whetstone provides both sales and on-going technical support to its customers.

ACLYS is a trademark of CellGuide Ltd. Other products and trade names mentioned herein are trademarks of their respective owners.
 Media Contacts:
 Lital Mamon
 CellGuide Ltd.
 Tel: +972-8-9365152

 12 Hamada Street
 Rehovot 76703,
 Fax: +972-8-9365132

 Ray Tsai
 Supreme Electronics

 SK Choi
 Whetstone Semiconductor
 South Korea
 Tel: +82-31-3848031

CONTACT: Media Contacts: Lital Mamon, CellGuide Ltd., Tel: +972-8-9365152,, 12 Hamada Street, Rehovot 76703, Israel, Fax: +972-8-9365132, Ray Tsai, Supreme Electronics, Taiwan, Tel:+886-2-27980166,; SK Choi, Whetstone Semiconductor, South Korea, Tel: +82-31-3848031,
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Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 29, 2007
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