Celebrity chef has recipe for success.
EPE International, based at Queen''s Square, Leeds Road, has invested the six-figure sum in a showroom.
Design features include the latest Lutron light scene setting system and blinds plus a cooking station to display its premium-quality ranges of items, including kettles and toasters, pots and pans, food mixers, pressure cookers, blenders and coffee-making machines.
The opening follows EPE's success in signing a contract as sole distributor for the independents with Russell Hobbs for its new range of cookware and electrical goods.
The award-winning chef, who works with manufacturer Russell Hobbs, was invited to cut a ribbon to open the new showroom before mingling with guests.
He signed his trademark bandanas for guests and also accepted a pounds 750 cheque on behalf of Cancer Research. EPE is a long-standing supporter of the charity and makes a donation to the cause on the sale of selected items in its brochure.
Managing director Noel Pamment said the new showroom provided the company with another unique selling point compared to its competitors - by providing the cooking station where products can be demonstrated.
The showroom, which replaces a much smaller display room at the firm's EPE House premises, will also be used for regular events branded under The Master Cook Shop name, including open days and VIP days.
He told guests: "We are very excited about the whole thing.
"It was a concept that began on a piece of paper last September. We said we would have it ready for the spring and we have achieved that deadline.
"We are a premium brand distributor selling at the quality end of the market. We have national coverage and we believe that we can bring something to the table to benefit our manufacturers and our customers. We are not just shifting boxes."
Tim Wright, sales and marketing director for Russell Hobbs, commended EPE for its initiative in setting up the showroom, adding: "The company is only eight years old, but has already shown great growth. Being here today, you can understand why."
EPE - which stands for Ella Pamment Enterprises, was named in honour of Noel''s daughter Ella.
It was established in 2003, but has already grown into a pounds 5m turnover business. It supplies products made by leading names including Russell Hobbs, Tefal, Kenwood, Tower and Philips to electrical retailers, cook shops, and department stores such as Fenwick's and Pearson's.
It was named Supplier of the Year 2009 for small electrical and was voted best newcomer at the cook shop and house wares association in a competition voted for by member of buying groups.
* PRIME CUT: Marco Pierre White cuts the ribbon to open the showroom for EPE International watched by EPE managing director Noel Pamment (left) and Tim Wright, sales and marketing director for Russell Hobbs