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Celebrating 100 Years Of Great Motorcycles: Harley-Davidson 100th Anniversary Motorcycles Announced.

MILWAUKEE -- The 2003 Harley-Davidson 100th Anniversary motorcycles celebrate a century of time-tested motorcycle innovation by an American original. The 100th Anniversary model motorcycles capture the balance between form and function, blending timeless beauty with the right technical innovations Harley-Davidson customers want. No other model-year in the history of Harley-Davidson has been more anticipated. To try to meet demand, Harley-Davidson will extend production of 2003 motorcycles by two months, resulting in a 14-month production schedule that will end in September 2003.

Continuing the tradition that has made Harley-Davidson motorcycles the most coveted heavy weight cruisers in the world, the 2003 models feature ground-breaking styling and engineering, unparalleled attention to detail and elements that have never been seen before in the motorcycle market or in Harley-Davidson history.

"We wanted to deliver something really special to our customers in 2003," said Willie G. Davidson, vice president, styling. "To achieve this, Harley- Davidson is offering customers 100th Anniversary identification on all 2003 models. With their stunning colors and unique styling elements, the 100th Anniversary models illustrate why Harley-Davidson motorcycles are permanent fixtures on highways everywhere."

One hundred years is an incredible milestone and accordingly, each motorcycle produced for the 2003 model year will reflect this accomplishment. Three variations of 100th Anniversary identification will be available for most XL and Big Twin models, and two choices will be available for the VRSC family. However, every 2003 model will feature a 100th Anniversary medallion on the engine crankcase and a 100th Anniversary model nameplate.

The most notable of 100th Anniversary identification is included on models featuring the Two-Tone Sterling Silver and Vivid Black paint combination. With the addition of Sterling Silver paint, this stunning color combination marks a new achievement in motorcycle paint technology. The deep, rich luster of Harley-Davidson's Vivid Black complements the liquid-metal appearance of the new Sterling Silver paint. Separating the colors is a highly detailed striping application with "Harley-Davidson" lettering artfully integrated into the design.

All models sporting two-tone paint also feature a vast array of 100th Anniversary styling elements including: a 100th Anniversary tank emblem, with a gold Bar & Shield cloisonne insert; an Anniversary logo embossed seat; a 100th Anniversary medallion on the engine crankcase; a 100th Anniversary model nameplate; and 100th detailing on the derby, air cleaner and timing covers. An additional finishing touch, Anniversary Gold Cast wheels are available on select two-tone models. Refer to the 100th Anniversary identification chart for full details on the styling elements for all 2003 models.

A second variation of 100th Anniversary identification is available on select models sporting Vivid Black or new Gunmetal Pearl paint. All Anniversary models in these colors will feature a 100th Anniversary tank emblem with a chrome Bar & Shield cloisonne insert; a 100th Anniversary medallion on the engine crankcase; and 100th Anniversary striping and 100th Anniversary model nameplate. Refer to the 100th Anniversary identification chart for full details.

Last year's multiple award-winning VRSCA V-Rod returns in its original anodized aluminum or, factory-painted for the first time, a new Two-Tone Sterling Silver and Vivid Black paint combination. Both Anniversary models still house the smooth rumblings of the 60-degree, liquid-cooled Revolution engine wrapped in a perimeter hydroformed frame. And both varieties feature 100th Anniversary identification including a tank cloisonne in either chrome or gold, depending upon the paint scheme, and engine case medallion. Refer to the accompanying identification chart for full details.

Select 100th Anniversary models will also be available in the carry over colors Luxury Blue, Luxury Rich Red or White Pearl. These models feature 100th Anniversary tank graphics, a 100th Anniversary model nameplate and a medallion on the engine crankcase.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.


Contact: Jerry Gleason of Weber Shandwick, +1-312-988-2277, , for Harley-Davidson
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Publication:PR Newswire
Date:Jul 13, 2002
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