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CelebDirect Identifies Numerous Other Potential Infractions for its Canadian Trade-mark "In the Raw(R)".

BEVERLY HILLS, Calif. -- Following a successful ruling over the World Wrestling Entertainment (WWE) in Canada, CelebDirect (Pink Sheets:CELI) believes it has identified a number of additional trade-mark infractions regarding its trade-mark "In the Raw[R]" in Canada. CelebDirect is fully enforcing its rights and Canadian exclusivity for the stated wares and services connected to the Canadian "In the Raw[R]" trade-mark.

The Canadian Intellectual Property Office (CIPO) Opposition Board issued its decision on June 18, 2008 and denied the WWE's "RAW" trade-mark for the wares and services listed below. The ruling confirmed that certain wares listed in the WWE's "RAW" trade-mark application 1,153,018 were confusingly similar (and thus lacked distinctiveness) from the Alex "in the Raw" registered trade-mark (see July 22 Release for details).

CelebDirect believes it has identified a number of additional trade-mark infractions in Canada specifically in the Music and Entertainment idioms that it views as potentially significant with regards to its Canadian trade-mark "In the Raw[R]". CelebDirect is fully enforcing its rights and Canadian exclusivity for the stated wares and services connected to the Canadian "In the Raw[R]" trade-mark following the CIPO ruling.

The CIPO ruling confirmed the Alex "In the Raw[R]" trade-mark ownership in the Music and Entertainment idioms in Canada for the wares and services defined. CelebDirect believes it can resolve potential infractions and conflicts regarding the "In the Raw[R]" trade-mark with a clear and sensible approach to resolution.

The CIPO's 23 page ruling dated June 18, 2008 resulted in the World Wrestling Entertainment's Canadian trade-mark application 1,153,018 for "RAW" being denied for the following ware:

"pre-recorded records; pre-recorded audio and visual tapes; pre-recorded video tapes and cassettes, pre-recorded audio-cassettes, pre-recorded tapes; posters; mounted and unmounted photographs; full line of clothing, namely tops, t-shirts, shirts, sweatshirts, sweaters, pullovers, blouses, jackets, coats, trousers, pants, jogging suits, exercise pants, exercise suits, sweatpants, shorts, underwear, boxer shorts, socks, clothing ties, pajamas, belts, gloves, wrist bands, bandannas; headgear, namely hats, caps; stickers; playing cards; mouse pads."

CelebDirect recently unveiled the Muscle Flex[TM] ( and is preparing for wide-scale distribution through 30 minute infomercials and related media. The Muscle flex is the only machine of its kind that delivers strength, flexibility and cardio training in one fluid gliding motion. It also improves posture, sculpts and tones, and develops long lean toned muscles. The Muscle Flex is multi-patented.

"Muscle Flex", "Extreme Machine" and "Your Workout Starts Here O" are trade-marks of CelebDirect Inc., All Rights Reserved.

CelebDirect has finalized its purchase of "In the Raw[R]" trade-mark from Alex with the appropriate documentation currently being registered.

About CelebDirect

CelebDirect is a direct response product and services incubator and brings unique and innovative products to market via Direct Response marketing strategies such as television infomercials, advertorials, traditional retail and other associated advertising vehicles to expeditiously, economically and cost effectively market products throughout North America and globally.

This press release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of CelebDirect to be materially different from the statements made herein.
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Publication:Business Wire
Date:Jul 28, 2008
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