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Cavalli Club owners launch new night club in Dubai.

Pragma group acquires international franchise for Cirque du Soir

PRAGMA GROUP, the company behind Dubai's Cavalli Club and The400 Nightclub, has announced the upcoming November launch of Cirque du Soir Dubai, kicking off ambitious plans for international expansion. Stephane Dupoux, best known for the venues such as Buddha Bar in New York, Cocoon in London and Pearl, Opium and Nikki Beach in Miami, has been hired to design Cirque du Soir's burlesque ambience.

Launching on November 15 at the Fairmont Hotel, Cirque du Soir stands out for its circus atmosphere and live performances on several stages from a cast of performers including stilt walkers, contortionists, tattooed dancers, jugglers, drummers, freak shows, burlesque dancers, sword swallowers, magicians and fire eaters.

Originally launched in London, Cirque du Soir Dubai will be the first of several international locations for the brand, as the group has inked a multi-million dollar agreement to open five additional outlets over the coming three years, including Miami and Istanbul.

Pragma Group's international expansion will now be driven by Cirque du Soir, the Cavalli Club and Cavalli Cafe brand. Following the successful launch of Cavalli Club, Restaurant & Lounge in 2009, the group acquired international franchising rights for the global luxury brand and is currently working on opening new outlets in Moscow, Istanbul, Mumbai and Beirut.

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Publication:Middle East Interiors
Geographic Code:7UNIT
Date:Nov 1, 2011
Words:236
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