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Catalyst and inspiration for Austrian tourism.

MARKETPLACE, rendezvous for the tourism industry, and catalyst all rolled into one. That is the austrian and central european business (actb), the specialised trade fair for the Austrian and central European incoming travel industry that takes place every year from January 25 to 27 at Messe Wien in Vienna. The actb was launched two years ago, and in its third year the fair saw exhibitors from the regional partner countries of the Czech Republic, Hungary, Slovakia and Slovenia. The participation of the Danube Tourist Commission and its members - Germany, Austria, Slovakia, Hungary, Croatia, Serbia, Romania, and Moldova - further enhanced the attraction of the actb as an international event. Petra Stolba, the Austrian National Tourist Office's CEO, said that 563 firms presented their products and services at 327 stands to 763 buyers from some 65 countries around the world. In addition, some 204 representatives from the international media attended. Hotels, incoming travel agencies, and destinations make up the lion's share of exhibitors. Center stage at the actb were the two high points on Austria's 2009 cultural calendar: Linz, this year's European Capital of Culture, and "Haydn 2009" marking the 200th anniversary of the death of the composer. In 2010 the venue for actb will be Vienna's Austria Center. The Austrian National Tourist Office, in cooperation with its tourism industry partners, organised a diverse programme of social events including an 'Austrian Recreation Room - Time for Self-Reflection', event on January 25 at Messe Wien. Participants took a fascinating three dimensional natural adventure world tour through Austria with the help of a visual installation. The highlight of the evening was a special performance on the fascination spheres "nature and culture" featuring Monika Ballwein, Celine Roschek and numerous dancers and acrobats in costumes by Schneiders. The band Glamourama sparked a full-spirited finale of the evening. Stuart Freeman, anchorman of the FM4 Morning Show, was the host of the actb opening evening. Podcasts from actb can be downloaded at www.austriatourism .com/actb n

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Publication:Travel & Tourism News
Date:Mar 1, 2009
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