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Castle launches Draught in a Can.

Castle Lager consumers can now enjoy their favourite lager in 440ml cans. Castle Draught in a Can is a new, 100% recyclable and innovative offering by Castle Brewing, brewed using a special double filtration process.

Castle Draught in a Can will be available from 24 September 2012 at selected outlets.

"Draught in a Can is brewed using a special double filtration process that allows us to can Castle Lager Draught on tap, so you can take home Castle Draught in a Can to enjoy in the company of friends at a braai, at home, or watching the game on Saturday," said Managing Director of Castle Brewing Cobus Bruwer.

Boasting, he said that Castle Draught in a Can represents the consistency that Castle Lager has retained over the years. "With the best ingredients that mother Africa has to offer and a 115 year old consistent recipe, the result is a perfect balance of taste and refreshment."

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Draught in a can is exclusively available in 440ml cans, in six packs and cases of 24, making it easy and convenient for beer lovers across the country to enjoy their favourite draught straight from the fridge while on a game drive, chatting around some braaivleis and kapana, or whilst relaxing at home, watching the game.

Much engineering and craftsmanship have gone into making sure that this new packaging protects the crisp, somewhat dry, never sweet taste of a freshly poured draught. The beverage can is hermetically sealed and 100% protected from light, ensuring the draught is kept as fresh as the day it was brewed, to give that satisfying drinking experience.

Bruwer concluded by saying Castle Lager is a brand that brings together taste and refreshment, braai and kapana, friendship and togetherness.
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Title Annotation:Markets
Publication:Namibia Economist (Windhoek, Namibia)
Date:Sep 21, 2012
Words:290
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