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Cashing in.

Isuzu's plan is to make the Rodeo range as car-like as possible in a bid to increase its share of the expanding pick-up market that is being fuelled by tax concessions.

The vehicles incur a less draconian tax penalty for company car users and businesses can claim the VAT back because the Chancellor views them as workhorses and a necessary business tool.

The long-term danger is that as they increase in popularity among those taking advantage of these cost benefits the Treasury may gradually begin to look upon them less favourably, as has been the case with diesel-powered vehicles.

In the meantime all pick-up producers are endeavouring to make their vehicles as appealing as conventional cars in order to cash-in on this tax anomaly in the UK.
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Publication:Evening Chronicle (Newcastle, England)
Date:Apr 6, 2007
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