Cash ahoy for golden boy Chris; BUSINESS.
TRIPLE Olympic cycling champion Chris Hoy will turn his golds into cash - with a string of lucrative sponsorship deals worth around pounds 2million.
Edinburgh-born Hoy, 32, became one of the hottest properties in world sport after his three golds at the Beijing Games last summer.
The cycling superstar is believed to have already pocketed pounds 1.6million, which will rise with further deals to pounds 2million by Christmas.
He has a one-year deal with ScottishPower promoting wind farms, a two-year deal as a UK ambassador for BT, a four-year deal to cycle in an elite team sponsored by Sky+ HD, a two-year deal starring in TV ads for Kellogg's Bran Flakes and will work with a sponsor of the 2012 Olympics.
His spokesman, Ricky Cowan, who brokered the contracts, said: "It's most definitely lucrative, but everybody has said this is the time for him to do it as he is the first athlete to do what he's done in 100 years."
LUCRATIVE Chris Hoy