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Case study: moving her career forward.

Meet Beverley Rebello, a recently designated CMA who is passionate about her profession. Rebello's career is on an upward trajectory and she has enlisted the help of recruitment firms to get on--and stay on--the right career path.

Rebello chose the CMA designation because, although she's a numbers person, she also understands the importance of seeing the bigger picture. She found the CMA curriculum to have the perfect mix of finance and strategy focused courses. "In second year university, I became a CMA associate student member and spoke at CMA events at the University of Toronto campus," she says. "I worked with two different companies as part of their summer employment program and that experience really helped me choose the path towards the CMA designation."


As a financial analyst at Bausch & Lomb, Rebello provides business support to the vision care and pharma businesses and offers analytical support to the commercial directors of each unit manages the Canadian P&L and looks after advertising and promotion spend. In addition, she is assisting in the implementation of Hyperion planning, and developing scorecards within the organization. She was hired to provide the commercial businesses with a higher level of business support and to support the team in streamlining the finance team's month end processes.

Prior to joining Bausch & Lomb, Rebello worked for Johnson & Johnson as a financial analyst, where she supported the customer logistics team. "I was responsible for new product launch costing, in-transit inventory and royalties. I bad a leading role in supporting our team through a month end process blitz that significantly reduced month end inefficiencies."

Before Johnson & Johnson, she was with Accenture Consulting in the finance and performance management work stream. Her consulting experience involved developing balanced scorecards and leading large scale process improvements and change management initiatives within client organizations. "I had the opportunity to travel to a client site based in Florida which enabled me to develop strong time management skills as I was also completing my first year of the GMA Strategic Leadership Program[TM]," she says.

Rebello used a recruiter for the first time in February 2009, when she secured a contract position with Johnson & Johnson in the area of supply chain finance. Her second experience, this time working with a different recruitment firm, helped her secure her current role at Bausch & Lomb.

"Overall my experience has been very positive," she says. "In the past I have tried to do my own career search, but I realized that it is easier to leave the search to a recruiter because they have well established relationships with employers. They know the specific working environment of the companies and they are very familiar with the roles. It's like having a reference check of a potential employer, which you couldn't get by yourself."

Rebello recommends that recent CMAs use a recruiter because going through the career search alone can be an intimidating process. "You may not know enough, about a company or its work environment in order to make an informed decision," she says. "When you do use a recruiter, don't try to look on your own at the same time. You need to trust in the process 100 per cent." Rebello offers the following advice: 1) Conduct your own screening process. 2) Meet with different recruiters and find the one who really understands your experience and what you are looking for in your career.

In the medium term, Rebello looks forward to expanding her financial skill set, and gaining experience in the implementation of financial systems. "I would also like to leverage my existing experience in process improvements by earning my six sigma green belt," she says. "In the long-term, I'd like to move up to a management role where I can provide a higher level of business expertise as well as having the opportunity to mentor other team members."

Peter Jeewan, CA, is president. & CEO of Lannick Group of Companies, specialists in recruiting and placing designated finance and accounting professionals in contract and permanent roles for 25 years.
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Title Annotation:News and views
Author:Jeewan, Peter
Publication:CMA Management
Date:Jun 1, 2010
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