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Browse Brand equity topic

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1-29 out of 29 article(s)
Title Author Type Date Words
Birds of a Feather Don't Flock Together: Institutional Athletics Rebranding at University of Southern Mississippi. Manning, R. Douglas; Croft, Chris; Hall, Stacey A.; Allen, Brandon L.; Casper, George Sep 10, 2021 6787
Cobranded Diplomacy: A Case Study of the British Council's Branding of "Darwin Now" in Egypt. Bakry, Amal Case study Sep 1, 2020 8617
Customer Based Brand Equity Approach to Improve Customer Satisfaction and Loyalty: A Case Study from ABC Company of Indonesia. Indrawati; Yusnita, Erny Case study May 1, 2020 3447
Hiplife Music in Ghana: Postcolonial Performances of the Good Life. Nikoi, Nii Kotei Mar 1, 2020 8874
Analyzing non-performing assets in agricultural loans: A case study of India. Hawaldar, Iqbal Thonse; Spulbar, Cristi; Lokesha; Birau, Ramona; Rebegea, Cristian Case study Jan 1, 2020 5143
A PROPOSED BRAND PORTFOLIO STRATEGY FOR NIVEA TO GAIN COMPETITIVE ADVANTAGE--A CASE STUDY. Alberti, Briana; Asgian, Christopher; Caldwell, Helen; DeFanti, Mark Case study Sep 22, 2019 3602
Conceptualizing Sense of Membership in a Sport Fan Community. Mastromartino, Brandon; Zhang, James J.; Hollenbeck, Candice R.; Suggs, D. Welch; Connaughton, Danie Sep 1, 2019 14203
Comparing the Impact of Brand Value on Corporate Profit in B2B and B2C Businesses: A Case Study. Honarmandi, Zahra; Sepasi, Sahar; Azar, Adel Case study Jan 1, 2019 8650
Measuring the Brand Equity of NGO'S in Case of MAHAK (the organization to support children suffering from cancer)/Medindo a equidade da marca das ONGs em caso da MAHAK (a organizacao de apoio as criancas que sofrem de cancer)/Medicion del valor de marca de las ONG en el caso de MAHAK (La organizacion para ayudar a los ninos que padecen cancer). Ahmadian, Arasb; Ansari, Manouchehr; Bertrand, Frederic Jan 1, 2019 5881
Blue Bell's Facebook Posts and Responses During the 2015 Listeria Crisis: A Case Study. Opat, Kelsi; Magness, Haley; Irlbeck, Erica Case study Dec 1, 2018 5898
Building a Strong New Media Brand: The Case of Bennett, Gregg Report Sep 1, 2017 10629
The Role of Corporate Social Responsibility in Entrepreneurial Firms' Brand: A Case Study of Dana Insurance Company, Iran. Shirafkan, Hengameh; Salamzadeh, Yashar Apr 1, 2017 7178
Modern homesteading, a case study. Davis, Lori Case study Jan 1, 2017 3534
Branding processes and organizational design: a case-based systems perspective. Harrison, Sara; Davies, John Dec 22, 2016 9413
The COO effect in the international brand positioning strategy. Volles, Barbara Kobuszewski; Hoeltgebaum, Marianne; da Silva, Halissa Odebrecht; Ghannad, Navid Report Sep 1, 2016 7365
Effect of brand equity on country of origin image (case study: customers of mobile phone in Rasht). Samouri, Hamidreza; Kiazarmani, Ebrahim Case study Apr 1, 2016 2398
Adventure Sports Tourism in India - The Great Leap. Jan 14, 2016 462
Mediating the Nation-State: Agency and the Media in Nation-Branding Campaigns. Bolin, Goran; Stahlberg, Per Sep 1, 2015 8570
Value added elements according to buyer companies in a B2B context. Battaglia, Daniel; Schimith, Cristiano D.; Marciano, Marcelo A.; Bittencourt, Sandro A.M.; Diesel, L Report Jul 1, 2015 9685
Exploring ways social media data inform public issues communication: an analysis of twitter conversation during the 2012-2013 drought in Nebraska. Wagler, Adam; Cannon, Karen J. Jun 1, 2015 7666
Affecting factors of consumers' intent to buy in the food industry by emphasizing brand experience (Case Study: Mashhad Tabarok Company). Nejad, Fatemeh Motahari; Samadi, Saeid; Ashraf, Yasan Allah Pour; Tolabi, Zeinab Case study Apr 1, 2015 5731
Reviewing and ratings the social responsibility in explaining its index (Mehre Eqtesad bank case study of Chaharmahale Bakhtiari province). Dehkordi, Nasimeh Hashemi; Moeinadin, Mahmoud; Abghari, Ramin Case study Jan 15, 2015 2918
The study effect of service quality and corporate brand image on switching behavior, based on model of Sharma and Srivastava (case study of: Esfahan Iran Cell Services Company). Dalvi, Mohammad Reza; Moradi, Zahra Case study Dec 15, 2014 5925
A study on the effect of marketing mix on the repurchase intention with the consideration of the mediating role of brand equity (Case study: Ghaem Shahr Refah Bank). Vahdati, Hojjat; Mousavi, Najmeddin; Moghadam, Javad Taheri Case study Oct 1, 2014 5475
The variables brand's relationships and brand equity - a case study of mobile phone brands catering to Albanian consumers. Panajoti, Vjollca; Shyle, Irma; Axhami, Mirdaim Jun 22, 2014 4247
The assessment of effective factors on brand equity from customer's perspectives (a case study in Boof chain restaurants). Veisari, Elham Fazeli; Largani, Mahmoud Samadi; Ahmadian, Amir Farhang; Taleghani, Mohammad; Eekani, Case study Jun 1, 2014 4022
BMW and social media: who controls the message? Jabro, Ann D. Jan 1, 2014 1645
The Richmond what? The naming of a minor league baseball franchise. Dwyer, Brendan; Le Crom, Carrie W.; Tomasini, Nathan; Smith, Gregory A. Case study Mar 1, 2011 6385

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