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Caption: Carlsberg, imported by Labatt U.S.A., is launching the After-Ski program a winter promotion highlighting the social aspects of getting together after a day on the slopes. The promotion will run both on- and off-premise from January 1--March 10, 2004. On-premise, Carlsberg will offer ski-themed point of sale to add excitement to after-ski promotions, such as raffles and party nights. Available point of sale includes an inflatable lift chair and ski-themed pennants. Off-premise ski-themed visuals will include base wrap for building displays, case cards, and instant redeemable coupons are available. Carlsberg is rebuilding its brand presence in the U.S. thanks to Labatt U.S.A. The beer is a well-balanced lager, made with German Hallertau, Hersbruck, Perle, and selected North American hops. The brewery takes particular care with its ingredients, using especially chosen hops from unpollinated female hop flowers, malt from lightly roasted spring barley, and Carlsberg's famous yeast.
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Title Annotation:winter promotion
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:4EUDE
Date:Sep 22, 2003
Previous Article:Oklahoma family starts microbrewery.
Next Article:Brewers events.

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