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Carl Zeiss Eyeing Opportunities for Long Term Business Growth at MTA HANOI 2012.

Vietnam's extensive manufacturing solutions tradeshow presents itself as a timely platform to showcase its innovation and new technologies in Hanoi

Hanoi, Jan 16, 2012 - (ACN Newswire) - MTA HANOI, Vietnam's most comprehensive manufacturing solutions trade event will see reputable international brands, such as Carl Zeiss, aim to enlarge their presence in Vietnam's capital. Carl Zeiss, a highly-respected brand name recognised internationally for its history of producing leading-edge technologies and products, has been participating in previous editions and its presence at MTA HANOI 2012 underlines the increasing international standing of the show and its close relevance to Vietnam's manufacturing professionals.

Carl Zeiss - where precision is of utmost importance

Carl Zeiss is well-known for its top-quality microscopes and lens systems. From the very beginning, these high-quality products were manufactured with measuring and inspection tools that were produced in-house. Today, the Industrial Metrology business unit is one of the world's leading manufacturers of coordinate measuring machines (CMM).

Carl Zeiss ventured into Vietnam in the late 1990s as a businesspartnership, eventually hiring its own employees in the early 2000s. The company officially set up its representative offices in 2007 in Hanoi and Ho Chi Minh City. Carl Zeiss has been exhibiting in the MTA series of manufacturing trade shows in Vietnam since 2007 with business objectives of providing the Vietnam market with a comprehensive source of metrology solutions, and introduce their latest innovations to both existing and potential customers.

Seeing potential growth in investments inindustrial machinery from the Northern parts of Vietnam, Carl Zeiss is positive that MTA HANOI 2012 will provide the most effective and relevant platform for reaching out to its customers. In addition, the company sees high growth potential in the market, with the government pushing for more investment in the automotive market, and there will be continued growth in the supporting precision engineering sector as well as the plastic moulding industry.

"The MTA series of manufacturing tradeshows are established and have always showcased technologies and solutions that are relevant to the industry. MTA HANOI 2012 will be a good opportunity for Carl Zeiss to highlight our latest technologies and solutions. We are excited to share our latestinnovations with the Vietnam market and we are looking forward to meet all our customers at the show," said Mr. Shaun Lim, Regional Sales Manager, Industrial Metrology Business Group, Carl Zeiss S.E. Asia.

The company believes, as demand for highquality precision engineering increases in Vietnam, high-end equipment and instruments used for production and inspection would achieve better yield and quality in finished products. This, in turn, will benefit the general growth of the local companies in the long run. One of its solutions, the leading-edge scanning technology in Carl Zeiss' CMM machines, has brought higher productivity in measurement tasks, and improved quality assurance standards for the company's customers.

Carl Zeiss willbe showcasing its latest innovation in industrial measuring techniques for both its machines and software. The company will also be displaying the most popular models for the Vietnam market.

"Carl Zeiss' participation in MTA HANOI 2012 is a strong indication of multinational corporations' growing interest in the manufacturing sector in Hanoi and the surrounding regions. One of the key features of our Vietnam shows is the high standard of quality that our exhibitors bring to the local industry. We are certain that MTA HANOI 2012 will continue to highlight this and serve as the most pertinent platform that matches international brands with local companies, and provide a sourcing and knowledge platform for the sector," said Mr. William Lim, Project Director of Machinery Events from show organiser, Singapore Exhibition Services (SES).

Fast Facts - Carl Zeiss in Vietnam

- Representative offices set up in Hanoi and HCMC since 2007

- Serves all precision engineering industries withautomotive being the largest industry sector

- Customers include Honda Vietnam, Yamaha Motor Vietnam, Canon Vietnam, VMEP, VPIC

- Established in the Vietnam market as an innovative leader in its fields with the highest level of customer service &solutions

About Singapore Exhibition Services (SES)

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit

Source: Singapore Exhibition Services (SES)

Singapore Exhibition Services
Juliet Tseng
Senior PR Executive
Tel: +65-62336635
Fax: +65-62336633

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Publication:ACN Newswire
Geographic Code:9VIET
Date:Jan 16, 2012
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