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Cargospot a 'key' move: Gulf Air.

Bahrain's national carrier Gulf Air has launched a new initiative called Cargospot in the hope that it attracts more shipments and boosts revenues through overall efficiencies in operations. Cargospot has been introduced as a fully integrated end-to-end cargo management solution.

It is designed to manage the airline's cargo business from booking, pricing and sales to accounting and provides enhanced services for both clients and Gulf Air, a statement said.

"The introduction of Cargospot is a key development at Gulf Air cargo as we aim to aggressively expand our cargo operations as well as deliver a consistently better customer service and improved reliability," said Rory Black, Gulf Air senior manager for cargo.

"The new system is more user-friendly than our previous one. It will enable our customers with easier cargo bookings and planning capabilities thus allowing them to choose the most appropriate flights to fly their cargo directly with us.

"As for Gulf Air, Cargospot enables us to respond quickly to our customer's requirements such as quick cargo turnaround time, faster transfer of cargo via our Bahrain hub, 'track and trace' and an integrated end-to-end management solution. This is particularly important for customers with high-value shipments as well as perishable cargo," he added.

"In addition, because of our size that gives us more agility, and our unique advantage of operating the largest network in the Middle East, we can move shipments more rapidly than any other hub in the Gulf," Black continued.

The official said the new initiative was a great business advantage for customers from Europe, North Africa, the Indian Subcontinent and the Far East who wanted their cargo to reach both primary and secondary markets in the region and beyond.

"Customers will find that Gulf Air offers the most efficient and cost-effective choice with greater access to unique markets as well as capacity delivered with a consistently faster and more efficient service," he concluded.

Innovative technologies deployed

Dr Jassim Haji, Gulf Air director for IT, commented: "This is another accomplishment for Gulf Air as we strive to offer end-to-end business solutions through the deployment of innovative technologies that will support our business units."

"Before implementing Cargospot, we made sure the system met with all our requirements such as user acceptance testing, piloting, data migration and, most importantly, training of cargo handlers around the world. The entire process was completed on schedule."

James Fernandez, Champ Cargosystems vice president for sales and marketing, said: "Our Cargospot portfolio is a key business enabler and our growing customer base ensures constant innovation in a cost-effective manner."

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Publication:Gulf Industry
Date:Sep 1, 2011
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