Careers on our doorstep.
Hexham's Dipsticks Research is a national company with a workforce of 155 predominantly made-up of under-25s.
Operations director Lesley Mitchell is so impressed by the positive impact young blood has brought to the business that Dipsticks is offering its assistance to the Aspire campaign to encourage other businesses to follow its lead.
Aspire is a business-led, regional campaign which aims to raise the aspirations of young people and highlight the wide range of career opportunities available in the region.
Research shows that young people in the North East have very low self-esteem and, as a consequence, their level of aspiration is also low. Only 40% of school pupils believe they will be able to get the job they want in the region and only 33% definitely plan to stay and work here.
Business leaders and the organisations behind Aspire firmly believe these perceptions are misplaced.
Dipsticks' Lesley Mitchell said: "It's a great shame that these perceptions exist among the region's young people. Our company, and many others operating from the region, are proof that you don't have to be in the capital to work with national companies and big-name brands. We're keen to help Aspire get the message across to local young people that the North East's job market has a lot to offer them."
Aspire is a five-year campaign that aims to tackle the negative attitude among many young people that is damaging the social and economic prospects of the region. The campaign is backed by a support infrastructure that includes the employers and young people, who will work with key partners, including education institutions and careers services.
Aspire assistant director Michael Mitchell said: "Dipsticks is an example of good practice that we're keen for other businesses to take-up. Aspire needs businesses to invest in young people and take an active role in helping them see the diverse range of career opportunities that exist on their doorstep".