Care for the elderly; COMMENT & DEBATE YOUR LETTERS TO THE NATIONAL NEWSPAPER OF WALES.
Home Instead Senior Care's stated aim is to change the way care is delivered to the elderly in the UK. Indeed one of the company's offices was audited as part of the Commission's review and, owing to their unique approach to care of the elderly, were praised by the EHRC.
We have believed for some time that the current system of care is broken. There is absolutely no excuse for individual neglect but the current system constrains many providers to such a point that compromises in delivering care, for traditional home care providers are almost inevitable.
It's why we won't enter in to block contracts which force providers in to delivering 'care' in 15-minute slots and why, for us, the minimum care visit is one hour. Quality care cannot be delivered in short duration home visits. The "one size fits all" approach might be commercially convenient but the reality is that quality care begins with an individual and that's where we start.
I hope that the EHRC's review leads to change and am proud to be helping to lead the way. PHILIP BATCHELOR Managing Director, Home Instead Senior Care, Cardiff
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|Publication:||Western Mail (Cardiff, Wales)|
|Date:||Nov 26, 2011|
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