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Cardinals-Reds, Yankees-Rangers Games Set Ratings Records on 3 RSNs.

Byline: Maury Brown

Two games last night that could highlight playoff matchups in a little over a month had ratings records for three FOX regional sports networks. The Cardinals-Reds and Yankees-Rangers games on Tues. night saw ratings wins for FS Midwest, FS Ohio, and FS Southwest, according to the SportsBusiness Daily's "Closing Bell".

In the St. Louis market, the Cardinals-Reds matchup earned a 17.6 local rating, marking the highest-rated event ever on FS Midwest. It marked the second-highest rated regular season telecast for the club in the last two years, as well, "behind only the 20-inning game against the Mets on April 17, which earned an 18.3 rating on KTVI-Fox." According to the SBD, "The Reds-Cardinals game also set a Reds record on FS Ohio, earning a 10.8 local rating in Cincinnati. The previous high for a Reds game was against the Phillies on July 8, which earned a 10.7 local rating." The game saw a bench-clearing brawl breakout before the first pitch was thrown.

In the Dallas-Ft. Worth market, last night's 10 inning thriller 4-3 game between the Yankees and the Texas Rangers from the Ballpark in Arlington set an all-time ratings record for FS Southwest, an 8.0 local rating. According to the SBD, "The game beats the previous record of a 6.9 rating for a game against the Angels on Sept. 16, 1998. Yankees-Rangers was also the No. 1 rated program in Dallas-Ft. Worth on Tuesday."

The game between the Yankees and Rangers saw a walk-off single off Mariano Rivera in the bottom of the 10th by David Murphy.

Maury Brown is the Founder and President of the Business of Sports Network (http://www.businessofsportsnetwork.com/), which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey, as well as a contributor to FanGraphs (http://www.fangraphs.com/blogs/index.php?author=18136) and Forbes SportsMoney (http://blogs.forbes.com/sportsmoney/author/bizballmaury/). He is available for hire or freelance. Brown's full bio is here. (http://businessofsportsnetwork.com/index.php?option=com_content&view=article&id=6&Itemid=15) He looks forward to your comments via email and can be contacted through the Business of Sports Network (http://bizofbaseball.com/index.php?option=com_contact&view=contact&id=1%3Amaury-brown&catid=12%3Acontacts&Itemid=133).

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Author:Brown, Maury
Publication:The Biz of Baseball
Geographic Code:1USA
Date:Aug 11, 2010
Words:482
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