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Carat Fusion Taps Click Forensics to Monitor Client Pay Per Click Campaigns for Potential Fraud and Unwanted Click Activity.

Leading Digital Marketing & Advertising Agency Leverages Data to Improve Search Marketing ROI

SAN ANTONIO -- Click Forensics[TM], LLC, which runs the search advertising industry's largest independent click fraud reporting service - the Click Fraud Network[TM] (www.JoinTheNetwork.com) - today announced that Carat Fusion, a digital marketing agency, will be using Click Forensics 4.5 for Enterprise to monitor online pay per click (PPC) campaigns for click fraud for their expansive roster of advertising clients. The Click Forensics service helps advertisers detect click fraud and unwanted clicks in order to optimize investments in search marketing campaigns.

"We manage search campaigns in the tens of millions of clicks per month for our multinational client base, so click validation from the side of the advertiser is critical," said Jason Clement of Carat Fusion. "On any given day, our interactive campaigns can span thousands of search terms and we want to make sure advertisers get what they pay for. By working with Click Forensics to monitor for click fraud, we can garner accurate threat-level data from monitoring the technical and market data as well as activity on the advertiser's site, which can be used to reallocate dollars away from channels of distribution which exhibited high threat levels and potentially turned over to the various search engines for reconciliation."

Carat Fusion will begin testing the Click Forensics service on a variety of campaigns in order to provide its search marketing team with detailed reports that highlight potentially fraudulent and unwanted click activity. With this information, Carat Fusion will be able to quickly make proactive decisions that optimize search term selection and maximize the client investment in pay per click ads.

Click Forensics provides the industry's largest independent third-party monitoring service that advertisers and their agencies can use to track their online campaigns of up to 100,000 clicks per month for fraud free of charge. Organizations can also monitor campaigns of 100,000 clicks or more with Click Forensics 4.5 for Enterprise service offering. The patent-pending service offerings monitor click fraud vulnerabilities by technical, behavioral and broader market attributes - including search terms, search providers, affiliate sites, value of term, threats tracked by industry, time of day, and country of origin - helping to maximize dollars spent on search advertising.

"It's great to see a top agency like Carat Fusion take a leadership role in helping their clients tackle the problem of click fraud," said Tom Cuthbert, president and CEO of Click Forensics. "By working with Click Forensics, Carat Fusion will be able to help its clients adjust campaigns away from unwanted clicks in order to optimize search marketing results."

About Carat Fusion

Carat Fusion, a leading digital and direct response marketing agency, focuses on building engagement between consumers and brands. With headquarters based in San Francisco, Carat Fusion has four additional offices in Boston, Chicago, Los Angeles and New York. Carat Fusion is a part of Aegis' Carat, the world's largest independent media agency with more than $15 billion in worldwide billings. Carat Fusion clients include adidas, Gateway, Hyundai, Kodak and Pfizer, among others. For more information on Carat Fusion's services, go to www.caratfusion.com. Carat Fusion is also a part of Isobar, Aegis' global network of digital companies.

About the Click Fraud Network

More than 3,000 advertisers and agencies are currently members of the Click Fraud Network, which is the first and largest independent third-party service dedicated to helping advertisers, agencies and search providers monitor online advertising campaigns for click fraud free of charge. The Network is comprised of a representative cross-section of online advertisers and interactive advertising agencies including Fortune 500 companies, such as some of the world's largest retailers, travel sites, financial services firms and pharmaceutical companies. Advertisers and agencies who wish to monitor online pay per click advertising campaigns of up to 100,000 clicks per month free of charge, can sign up for the Click Fraud Network at www.JoinTheNetwork.com.

About Click Forensics, LLC

Click Forensics, LLC is the leading provider of third-party technology and services that help online advertisers, agencies and search providers to better identify pay per click fraud. Click Forensics also provides enterprise-class solutions to help advertisers with campaigns of 100,000 clicks or more per month track click fraud. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics and Click Fraud Network are trademarks of Click Forensics, LLC. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Publication:Business Wire
Date:Dec 4, 2006
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