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Captain Morgan original spiced rum.

Once again underlining the importance of developing digital social media applications throughout the beverage alcohol industry--from retailers to suppliers--Diageo's Captain Morgan Original Spiced Rum has released Captain's Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world, the company says. The Captain's Conquest mobile Captain Morg; game is available for free download in both Android "Captain's Market and the Apple App Store. The goal of the Conquest" game is to rise through the ranks--from a stow-away to the captain of the captain of your own powerful fleet. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles.

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Title Annotation:Business Briefs
Publication:Beverage Dynamics
Date:May 1, 2012
Words:142
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