Captain Morgan Original Spiced Rum.
Once again underlining the importance of developing digital social
media applications throughout the beverage alcohol industry--from
retailers to suppliers--Diageo's Captain Captain Morgan Original
Spiced Rum has released Captain's Conquest, a mobile social game
that rewards players for real-life exploration, adventure and social
influence by transforming cities into the open seas and encouraging
players to navigate Captain Henry Morgan's world, the company says.
The Captain's Conquest mobile game is available for free download
in both Android Market and the Apple App Store. The goal of the game is
to rise through the ranks--from a stowaway to the captain of your own
powerful fleet--ruling the high seas and reaping rewards through skilled
digital gameplay and adventurous behavior in the real world. Players
will earn points and gain status by successfully mastering the in-game
battle mode, conquering territory by checking in at real world locations
and using the scope to scan Captain Morgan bottles. "Social mobile
gaming is exploding in popularity and Captain's Conquest is a
relevant and unexpected way for the Captain Morgan brand to connect with
our adult fans in a medium where they are proactively seeking new and
exciting experiences," said Tom Herbst, director of marketing,
Rums, at Diageo.