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Captain Morgan Original Spiced Rum.

Once again underlining the importance of developing digital social media applications throughout the beverage alcohol industry--from retailers to suppliers--Diageo's Captain Captain Morgan Original Spiced Rum has released Captain's Conquest, a mobile social game that rewards players for real-life exploration, adventure and social influence by transforming cities into the open seas and encouraging players to navigate Captain Henry Morgan's world, the company says. The Captain's Conquest mobile game is available for free download in both Android Market and the Apple App Store. The goal of the game is to rise through the ranks--from a stowaway to the captain of your own powerful fleet--ruling the high seas and reaping rewards through skilled digital gameplay and adventurous behavior in the real world. Players will earn points and gain status by successfully mastering the in-game battle mode, conquering territory by checking in at real world locations and using the scope to scan Captain Morgan bottles. "Social mobile gaming is exploding in popularity and Captain's Conquest is a relevant and unexpected way for the Captain Morgan brand to connect with our adult fans in a medium where they are proactively seeking new and exciting experiences," said Tom Herbst, director of marketing, Rums, at Diageo.

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Title Annotation:Business Briefs
Date:May 1, 2012
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