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Capital idea sees city firm commissioned to make Egyptian movie.

A LIVERPOOL company has won a deal to work on an amazing project to build a new capital city in Egypt.

Creative firm Uniform makes visualisation films for schemes around the world.

It has now secured a contract to produce a short film explaining a massive project to regenerate Egypt's capital city, Cairo.

Laurie Jones, creative director at Uniform, said: "Cairo's population will double by 2040 and we're working with master planners SOM to bring a proposed PS30bn new capital city to life.

"We're delighted to be working on one of the biggest and boldest proposed city developments in the world at the moment."

Egypt's new privately funded capital city is a PS30bn plan aimed at creating a new capital between Cairo and the Suez Canal.

The scale is immense: 12 times the size of Manhattan, seven times the size of Paris, it will accommodate five million people, create one million jobs, and involve building 2,000 schools and colleges.

The aim is to ease congestion and alleviate pressure on a capital that is already overwhelmed.

Uniform has been commissioned by SOM to create an eight-minute film explaining the vision to people, including the Prime Minister of Egypt.

The company, based in the Ropewalks area of Liverpool city centre, also created several design images to demonstrate the quality and style of the city, architecture and public spaces.

The contract for Uniform comes on the back of its work on Downtown Dubai Promenade, a 500-acre mega development around the Burj Khalifa and Dubai Mall.

CAPTION(S):

Images showing what the regeneration of Egypt's capital city, Cairo, could look like |

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Publication:Liverpool Echo (Liverpool, England)
Geographic Code:7EGYP
Date:Apr 13, 2015
Words:268
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