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Capital boost for Viewpoint VR title.

VIEWPOINT Games has been boosted by new capital to help it develop its first virtual reality game VR Karts.

The Leamington Spa-based company was founded by Neil Wigfield and Neil Campbell after 16 years in the industry and has secured new funding from Creative England and the Coventry and Warwickshire Reinvestment Trust (CRW T).

The company's first offering is an online, multi-player arcade racing game which it said was designed to be an accessible experience for all ages and challenge pre-conceptions virtual reality was for hardcore game players only.

Design director Mr Wigfield said: "We had worked in the industry for long enough to know that the next step for us both was to take on the challenge of creating our own games and so setting up our own studio has given us more creative freedom to do just that.

"Our business is focused on producing high-quality games for the new generation of Virtual Reality headsets that are due to reach consumers during 2015/16."

The company founders had left positions at major software developers and initially used their own personal savings to form Viewpoint Games.

They prototyped various game ideas before deciding to develop VR Karts into a fully featured game.

They said their biggest challenge was cash-flow so they turned to Creative England for a small grant and also received a loan from CWRT.

Technical director Mr Campbell added: "CWRT is a great resource for companies such as Viewpoint Games as banks are reticent to lend to companies that aren't already generating an income.

"The start-up loan has allowed Viewpoint Games to get VR Karts on to the market so we can now generate income."

CRWT's chief executive Mike Musson said: "Leamington Spa is a hot spot for gaming start-ups and we are excited to support Viewpoint Games during these early days.

"We believe that their management team, expertise and market knowledge will help the company thrive in a buoyant sector."

CWRT is a not-for-profit specialist finance provider and offers start-up loans between PS1,000 and PS75,000 across the West Midlands.

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Title Annotation:Features
Publication:The Birmingham Post (England)
Date:Jul 23, 2015
Words:344
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