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Capital One Bank Dallas YMCA Turkey Trot Sets New Record for Online Registrations Using KIMBIA Next-Generation Technology.

Nation's Largest Thanksgiving Day Race Utilizes New Web 2.0 Tools to Enable More Effective Registration Process; Achieves 50 Percent Increase in Online Registrations

AUSTIN, Texas -- The 2008 Capital One Bank Dallas YMCA Turkey Trot, the nation's largest Thanksgiving Day race with more than 33,500 participants, used KIMBIA Web 2.0 tools to achieve the event's highest ever number of online registrations. This year's Turkey Trot handled 13,234 online registrations, a 50 percent increase compared to the previous year. The race also set a single-day record for the number of online registrations with 1,200 participants signing-up via the Internet, an increase of more than 80 percent compared to the previous single-day record.

KIMBIA provides the most powerful and flexible online fundraising and event registration tools that enable organizations to more effectively use the Internet to increase giving, participation and overall support. This is the first year that The YMCA of Metropolitan Dallas has used KIMBIA's online tools to conduct registrations for the "Y Trot." The annual Thanksgiving Day race is the organization's largest single fundraising event.

"KIMBIA empowers organizations like The YMCA of Metropolitan Dallas to easily apply innovative strategies to fundraising and registration," said Thon Morse, president of KIMBIA, Inc. "The Turkey Trot already conducts effective marketing and has strong community relationships with sponsors and participants. KIMBIA simply enabled the organization to better utilize those relationships, and the results speak for themselves."

Easier Registration, Anywhere Online

Using KIMBIA technology, the Y Trot was able to place registration forms directly on the event's website, providing an easier and more efficient way to sign-up online for the race. Thousands of participants, as well as hundreds of volunteers, were able to quickly register and avoid time-consuming steps typically associated with online registration, such as logging in or getting re-directed to third-party websites.

For the first time, the race also was able to encourage more online registrations with the ability to easily place secure sign-up forms on partner websites and other locations on the Web, such as blogs and personal networks. For example, simple cut-and-paste functionality enabled Luke's Locker, a prominent sponsor of the Turkey Trot, to embed a sign-up form on its website and help drive registrations for the race.

Simplified Reporting and Access to Data

Race managers for the Turkey Trot benefited considerably with KIMBIA online tools by having immediate access to and complete control over registration data. Clicking a simple URL provided race managers with real-time online registration details, which was shared with other key organizers as often as needed for making critical event-related decisions. Additionally, racing staff were able to enter all hard-copy registrations directly into their KIMBIA online system, providing a centralized and comprehensive view of all of their event registration details.

"KIMBIA's unique online tools and exceptional focus on customer service equipped us with exactly what we needed to significantly exceed our online registration goal for this year's Y Trot," said Joe Carpenter, race director, The YMCA of Metropolitan Dallas. "It's a huge fundraising event for our organization, and having the most advanced means to help increase participation is extremely important so that we can continue to advance our mission year after year."

About The YMCA of Metropolitan Dallas

The mission of the YMCA is to put Christian values into practice through programs that build healthy spirit mind and body for all. Volunteer founded and volunteer led, collectively YMCAs are the largest not-for-profit community service organization in the United States. Last year, the YMCA of Metropolitan Dallas served over 290,000 members and participants through a broad range of programs, including childcare, health and wellness, teen leadership and volunteerism. The Dallas YMCA is comprised of 25 locations serving Collin, Dallas, Denton, Ellis, Kaufman, Palo Pinto and Rockwall Counties. Financial assistance is available for YMCA programs and membership.


KIMBIA, Inc. provides the most powerful and flexible online fundraising and event registration tools that enable nonprofits and other organizations to more effectively use the Internet to increase giving, participation and overall support. The company's next-generation technology can be deployed instantly and help fully utilize an organization's existing marketing strategy and programs. KIMBIA works with any website, software platform or content management system, empowering organizations to truly maximize their online technology investments and deliver significantly stronger results. For more information, please visit
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Publication:Business Wire
Date:Dec 17, 2008
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