Printer Friendly

Canadian production of Suntory Draft begins.

Canadian production of Suntory Draft begins

Beginning May 1, Suntory Draft beer will be brewed in Canada for distribution to the U.S. under a joint agreement with Suntory Ltd. and Labatt Brewing Co. Ltd.

Currently Japan's largest beverage company, Suntory Ltd. has invested more than $15 million in setting up a new brewing facility in Vancouver "to better and more quickly service the needs of the American market."

Suntory Draft will be brewed by Suntory brewmasters following their guidelines for aseptic conditions and quality control.

Accompanying the introduction of Suntory Draft is new, bold packaging for the brand, according to Associated's director of marketing, Ray Shannon.

The brand's look incorporates strong design elements, establishing a singular indentity for the brand. The six-pack and the individual shipper work to complement the label by incorporating the same colors and picking up the graphic element of the Japanese "Sae" character, found on the bottle's label, Shannon said.

"We made the commitment to creating expensive, distinctive packaging, yet staying within the mainstream of beer products," Shannon continued, adding "this new packaging enhances the brand's quality image and allows Suntory beer to become more competitive within the overall import category."
COPYRIGHT 1990 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:May 7, 1990
Previous Article:CO breweries lead nation in shipments.
Next Article:Boulevard wants to give Kansas City a brewery of its own.

Related Articles
Associated names Paladin II Ltd. as beer brands' new promotion agency.
Canadian brewer has Ontario's 1st bottled draft beer.
Chinese beer market booming, Wall Street Journal reports.
Suntory starts new Chinese venture.
Kirin begins selling "shochu" distilled spirit. (Marketplace).
Suntory analyzes beer flavor and yeast DNA.
"Third Beer" is hot new category in Japan.
Demand for "third beer" rises in Japanese market.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters