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Canadian Club.

Canadian Club has revived its renowned Hide A Case campaign, first introduced in 1967. Through the years, the brand has hidden up to 25 cases in far-flung locations around the globe (ie, the North Pole, Mt. Kilimanjaro, Death Valley, Galapagos Islands, Great Barrier Reef, etc.). The brand recently launched a new contest, held primarily online, in which 8 finalists will compete for the $100,00 grand prize (with the others receiving $12,500 each), as they search to find one of the missing cases in the spring of 2011. Vote through September 30 to choose one of the 8 finalists, based on videos contestants submitted, at

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Title Annotation:Business Briefs
Geographic Code:0PACR
Date:Sep 1, 2010
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