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Canada : Sony Canada announces price and availability of its new XBR 4K ULTRA HD LED TVS.

Sony Canada today announced prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January. The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs are priced at $5,499.99 and $7,699.99 respectively and are available at, Sony Store retail locations, and participating retailers across Canada.

Sony is the first and only electronics manfacturer in Canada currently offering 4K UHD TV on the market and is pleased to offer these new screen sizes to Canadians.

4K BRAVIA Ultra-High Definition TVs allow consumers to feel the beauty in their living rooms with a picture that s four times clearer than regular TV, said Daniel Phillips, Director of TV Marketing at Sony Canada. Our TVs deliver a vibrant and natural picture that is four times clearer than high definition. As for content, these new sets enhance all of the video people are watching today.

Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colours giving a heightened sense of depth. Sony BRAVIA 4K UHD TVs invite consumers to experience stunning picture quality, whether they re watching 4K video or low-resolution smartphone clips. X-Reality PRO and 4K X-Reality PRO processors upscale HD images by analyzing and refining images from all sources so that everything they see is restored with beautiful, natural detail, richer colour and stunning contrast.

To coincide with the availability of Sony s new 4K Ultra HD TVs, Sony Pictures Home Entertainment is also bringing to market a lineup of Mastered in 4K Blu-ray Discs on

May 14, 2013. With 1080p high-definition picture that s derived from the highest quality 4K source materials with new expanded colour, consumers will enjoy a dynamic and vibrant picture that s both optimized for the 4K Ultra HD TVs and playback on all existing Blu-ray players and HDTVs.

New Sony UHD 4K TV models Key Features:

Images become lifelike with a resolution of four-times that of Full HD TV (3840 x 2160) delivers lifelike images,

All content is viewed at the highest resolution possible with enhanced images reaching near 4K with Sony s proprietary two-chip 4K X-Reality PRO picture engine,

All colours, including difficult blues, greens and reds, are delivered naturally and accurately through TRILUMINOS Display,

An immersive picture draws in viewers with blacker blacks and excellent contrast produced with dynamic edge-lit, LED backlighting,

Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid speaker system complements the stunning picture,

A cinematic experience is brought to life through Full HD 3D and passive glasses,

Entertainment choices are endless with WiFi connectivity, including access to the full Sony Entertainment Network suite of services.

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Publication:Mena Report
Geographic Code:1CANA
Date:May 14, 2013
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