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Canada : Ontario Launches Next Phase of Campaign to Stop Sexual Violence and Harassment.

Study Shows Many Ontarians Unsure What Sexual Violence or Harassment Looks Like.Speaking to hundreds of front-line workers, community leaders and advocates, Premier Kathleen Wynne launched Ontario's latest public education campaign on sexual violence and harassment.

Premier Wynne unveiled the edgy new ad at the 2015 Summit on Sexual Violence and Harassment. This inaugural Summit brings together international expertise to build on the progress of It's Never Okay: An Action Plan to Stop Sexual Violence and Harassment.

The new ad depicts behaviours that some Ontarians may have trouble recognizing as sexual violence or harassment. These scenes show everything from sexual harassment on the job, to expected sexual favours following a date.

In developing the campaign, Ontario commissioned a study by Ipsos Reid, which showed that while most Ontarians believe they have an obligation to intervene if they witness sexual violence, many Ontarians are still unsure whether certain behaviours constitute sexual violence and harassment. The ad campaign aims to help Ontarians identify sexual violence and harassment when it happens, so that they are able to step in and help.

The ad will appear on television starting November 23, and is part of It's Never Okay: An Action Plan to Stop Sexual Violence and Harassment. The Action Plan,released in March 2015, aims at tackling the roots of sexual violence and harassment, and improving supports and services for survivors.

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Publication:Mena Report
Geographic Code:1CONT
Date:Nov 20, 2015
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