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Canada : JUICE MOBILE and METRO ENGLISH CANADA sign Exclusive Ad Partnership.

The Toronto-based mobile marketing and technology company, Juice Mobile has inked an exclusive partnership with Torstar s Metro English Canada to represent its complete mobile inventory to advertisers.

Metro Canada makes popular free national daily newspapers in many cities throughout the country. Metro Canada is making use of Juice s recently-released mobile application and media platform, Nectar, for integration and execution on digital brand and publishing programs in the digital space.

Neil Sweeney, president and CEO. Juice Mobile said: We re thrilled to offer our media agency and brand partners access to Metro s English mobile and tablet sites. Metro offers brands massive reach and unparalleled access to targeted urban audiences across Canada.

He added: As Metro continues to build its mobile presence with compelling content, Juice Mobile will focus on delivering optimal value for advertising stakeholders. Together with Metro s sales teams across Canada, this exclusive partnership will ensure that Metro has the best possible representation.

Established in 2010, Juice Mobile is a privately held firm.

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Publication:Mena Report
Date:Apr 16, 2013
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