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Canada,Ireland,United States : CANADIAN JETLINES announced US$438m order with BOEING for B737 MAX jets.

The Vancouver-based Jetlines on Monday has placed a firm order with Boeing worth around $438 million at catalog prices for the procurement of five B737 MAX 7 aircraft.

The Canadian startup budget carrier has plans to commence flight operations from summer next year from its base in Vancouver, B.C. via deployment of its initial fleet of seven existing B737 Classic jets.

Jetlines is planning to boost this opening fleet with the purchase of 9 new Boeing Next Generation 737 aircraft. The ultra-low-cost airline will insert 21 units of 737 Max 7 jets into its aircraft inventory in due course.

The B737 Max aircraft are the latest editions of Boeing s 737, recognized as the best-selling passenger jet in the globe.

The US-based giant aircraft maker s first of the single-aisle airplanes to be manufactured in Renton is slated to start commercial operations in 2017 with Boeing s lead customer Southwest Airlines.

In addition to the enhanced aerodynamics and a modernized cockpit, Boeing s Max aircraft will be equipped with new, fuel-saving engines in order to save costs for its operators.

Apart from the firm order for five Boeing 737 Max 7 aircraft, the Canadian airline has the purchase rights for another 16 airplanes with the aerospace major as well.

Jetlines has revealed its strategy to introduce the low-cost-carrier model in the Canadia travel market. The airline s base fares are unlikely to surpass the prices of the two Canadian chief airlines of West Jet and Air Canada. However, Jetlines has decided to provide additional services, like prime seating, advance seat selection, plus in-flight refreshment options and baggage handling, to its customers, albeit for a price. Similar to the other low-cost- airlines like Ryanair of Ireland and the US carriers Spirit and Allegiant airlines, Jetlines intends to bring these paid services to its customers.

Jetlines is also keen to follow the pioneering move of Allegiant of flying into the low-priced alternate airport facilities.

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Publication:Mena Report
Geographic Code:1CANA
Date:Dec 19, 2014
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