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Canada's Algonquin produces Marconi's Beer under new licensing agreement.

Canada's Algonquin produces Marconi's Beer under new licensing agreement

The Algonquin Brewing Co. recently signed a licensing agreement to brew and market Marconi's Beer - "La Biere Superiore" - in Ontario, according to Algonquin's vice president of sales and marketing, Drew Knox.

"We got together with a small Ontario brewpub owner, who had copyrighted the Marconi's brand name all over the world, and reached an agreement to use the name," Knox said. "We are pleased to be associated with Marconi Beer since the name portrays such great tradition, confidence and quality."

Beginning earlier this month, Marconi's became available in selected beer stores in Toronto, Brampton, Oakville, Burlington and Sudbury.

While Knox noted Algonquin owns the brand's brewing and marketing rights in Ontario, he is prepared "to negotiate with any other brewer to contract anywhere else in the world."

"This beer is designed to fill a need in the market for those looking for a lighter European style of beer," Knox explained. "As with all Algonquin beers," Knox continued, "Marconi Beer is brewed for the freshest possible beer taste available in a bottle."

PHOTO : LICENSED TO BREW - Canada's Algonquin Brewing Co. recently reached an agreement to become the exclusive brewer and marketer of Marconi Beer in Ontario.
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Title Annotation:Algonquin Brewing Co.
Publication:Modern Brewery Age
Date:Nov 25, 1991
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