Printer Friendly

Can you reward referrals on mortgage loans?

Times are tough in the mortgage business right now. Loans are harder to come by, and you may be thinking of more creative ways to bring new business into your bank. Let's say you want to offer a reward, maybe $50 cash or a girl card to anyone (customer or otherwise) who refers someone to you who ends up closing a mortgage loan. Can you do this?

The answer to this question is most likely not, but there are exceptions. There are no simple answers in compliance, of course, and this an example of that. The reason you cannot offer this type of incentive is the Real Estate Settlement Procedures Act's (RESPA's) "prohibition against kickbacks and unearned fees." [24 CFR 3500.14] RESPA is a HUD regulation that covers "federally related mortgage loans," [24 CFR 3500.2(b)] which are consumer loans secured by residential real property. These include home purchase loans, refinancings, and home equity loans used for a consumer purpose (such as home improvement or to pay a child's tuition, for example).

RESPA also is the regulation that requires Good Faith Estimates (GFEs) and HUD-1 Settlement Statements be provided, so if you're giving a GFE and HUD-1 to the borrower, you can assume the loan is covered.

The provision at issue here is Section 8 (the section number of the RESPA statute), and it prohibits the giving or receiving of "any fee, kickback or other thing of value pursuant to any agreement or understanding" [24 CFR 3500.14(g)] in connection with a covered loan. This section prohibits unearned fees from being paid to third parties who do no real work on the loan (like the person receiving the reward in the example), which raises the cost of the loan to the borrower.

"Thing of value" is construed very broadly, so in addition to cash rewards or gift cards (which have obvious value), waivers or discounts on bank fees or other breaks given are also considered "things of value." Most anything a person would be happy to receive that has economic value would be covered. The rule restricts only payments made to third parties (meaning someone other than the lender or borrower), so a discount provided by the lender to the borrower is not a problem.

So does that mean you cannot pay any type of fee to a third party? Not at all--RESPA permits payments for "services actually rendered" or performed. [24 CFR 3500.2(1))] This can get complicated and has been the source of more than a few lawsuits over the years. HUD has issued guidance as to what constitutes an allowable payment, with two requirements: (1) the payee must perform sufficient work to deserve a fee, and (2) the fee must be related to the work done.

The problem is that referring a customer to the lender, by itself, is not compensable work in HUD's opinion. The regulation states that you cannot pay or be paid just to refer "settlement service" [24 CFR 3500.2(b)] business (meaning any service provided in connection with the loan, including making the loan itself). The section is entitled, "No referral fees," after all. Therefore you cannot say a reward paid to someone who just refers the customer to you meets either of HUD's requirements for an allowable fee. No work was done (outside of saying "go to this bank for your loan--I'll get something out of it," which HUD says isn't compensable); therefore no fee can be reasonable for no work.

So watch your refer/reward promotions for residential real estate loans. If the value provided is for nothing more than the referral, it's not permitted.

Carl G. Pry, CRCM, is a vice president and compliance manager in consumer risk management for KeyBank, Cleveland. E-mail: Call Carl_G._Pry@KeyBank.com
COPYRIGHT 2008 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Marketing Compliance
Comment:Can you reward referrals on mortgage loans?(Marketing Compliance)
Author:Pry, Carl G.
Publication:ABA Bank Marketing
Geographic Code:1USA
Date:Sep 1, 2008
Words:634
Previous Article:Direct mail: an effective way to reach the mortgage market.
Next Article:Seventy-nine students graduate from 2008 ABA School of Bank Marketing.
Topics:


Related Articles
Mortgage reform - staying alive.
Multilender shopping sites have the edge.
Secrets OF TOP Producers.
A Twenty something DOES ONLINE LENDING.
Refis are dead--long live purchases!
Loan quality vs. compensation: should lenders consider offering originators financial incentives for producing fully compliant loans? Could this be a...
Is there a future for community lenders? Four community lenders talk about staying competitive in a difficult market.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters