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Camping World Announces Primary Sponsorship for 2008 Season.

Company Commits to Kevin Harvick, Inc. and Driver Ron Hornaday

BOWLING GREEN, Ky. -- Camping World, America's largest retailer of RV and outdoor supplies, accessories and recreational vehicles, today announced that it has extended its partnership with Kevin Harvick Inc. (KHI) as the primary sponsor on the No. 33 NASCAR Truck Series entry, driven by two-time Truck Series champion Ron Hornaday, for the 2008 season.

"It is always important to have sponsors that are behind your programs, and Camping World has supported KHI this season in both the Truck and Busch Series," said Kevin Harvick, co-owner of KHI. "They share the same passion and dedication for this sport that we do and I can't think of a better partner for Ron Hornaday and the No. 33 Truck Series team. DeLana and I are thrilled they have decided to continue their partnership with KHI in 2008."

Driver Ron Hornaday added, "Camping World has been very supportive since signing on with my No. 33 Chevrolet Silverado team this year. I am very excited to know that they are so confident in our abilities here at KHI that they are ready to commit to the 2008 season. That says a lot. Now I can just focus on going out there and winning the NASCAR Truck Series championship this season."

So far this season Ron Hornaday has amassed two wins (Charlotte and Dover) in the Truck Series, extending his career total, along with the all-time series record for victories to 31. Not only was Dover (Del.) his second win of the season, but it also represented a second milestone win in his career as the Truck Series celebrated its 300th race on June 1, 2007. Hornaday scored his first milestone win at the 100th Truck Series race at Evergreen Speedway in Monroe, Washington on April 3, 1999.

"Ron (Hornaday) has quickly become a valuable spokesperson and an integral part of the marketing platform for Camping World and its vendor partners," said Marcus Lemonis, Chairman and CEO of Camping World. "We are elated to know that we will not only be seeing Ron through this year's title run, but we will also be in his corner for 2008 as well."

Designed into that marketing platform is the opportunity for vendor exposure under programs such as the Vendor Hood Program, giving them significant marketing presence before the millions of NASCAR fans. Under this program, each race will feature a different and conspicuous Camping World vendor logo on the truck hood. Some of the featured Camping World vendors include Roadmaster, Reese, Dometic, Thetford, Adco, Windgard, Shurflo, Maxx Air, Team RealTree, Fundex, Valtera, Coca-Cola, CAMCO, Presto Fit, ITT Industries, Thule, Danik, Protect ALL, Desa, Ultra-Fab, Coleman, Select Comfort, Honda Generators, Cobra, Garmin, Stromberg Carlson, Banks Systems, and

About Camping World/FreedomRoads

Founded in 1966, Camping World Inc., is America's largest direct marketer and specialty retailer of RV and outdoor camping accessories and services. Over 8,000 quality products are available through nationwide SuperCenters, a well-established catalog call center and an award-winning Web site. The company has grown from a single store in Bowling Green, KY to more than 75 SuperCenters with more than 500 service bays, in 25 states and plans to reach the 100 mark by 2008. Select stores also retail a wide range of RV's through its Camping World RV Sales Brand. Product offerings will feature top manufacturers as well as private label vehicles.

Camping World also provides expanded products and services to enhance and protect the RV lifestyle including: the President's Club customer loyalty program; in-store Resource and Performance Centers featuring RV and Car Insurance and Roadside Assistance Service; Camping World RV Institute technical certification/training program; Goodwill Ambassador program; and the new campground discount program, Camp Club USA.

FreedomRoads is a dynamic national network of well-established local and regional RV dealerships that have united to benefit customers, employees, suppliers and the RV industry. FreedomRoads operates as a multi-store retail chain engaged in the retail sale, finance and service of recreational vehicles.

FreedomRoads is America's largest RV retailer operating nearly 60 locations in 23 states including: Alabama, Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, New Hampshire, New Jersey, New Mexico, Nevada, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah and Washington.

FreedomRoads stocks over $350 million of new and used recreational vehicle inventory representing over 40 manufacturers.

Camping World also has an active Motorsports program with NASCAR sponsorships which will include over 60 events in the 2007 Nextel Cup, Busch and Craftsman Truck Series with co-sponsor Team drivers include Kevin Harvick, Clint Bowyer, Cale Gale, Ron Hornaday, and Dave Blaney. In addition, Camping World is the title sponsor the Busch Series event in Louden, New Hampshire.

About Kevin Harvick Inc.:

Kevin Harvick Inc. (KHI) is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI is home to the No. 33 and No. 2 Camping World Truck Series teams and the No. 33 Old Spice/Bounty/ World and the No. 77 Dollar General stores Busch Series teams. KHI enters into its fourth year of full-time competition in 2007 in NASCAR's elite divisions. Please visit

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Publication:Business Wire
Date:Jul 2, 2007
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