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Campbell's(R) Chunky(TM) Soup and NFL Moms Team Up to Tackle Hunger Nationwide.

35 NFL Moms Blitz Hunger in Their Hometowns to Benefit Feeding America's Network of Food Banks Across the Country

CAMDEN, N.J. -- The notion of 'tackling' is nothing new to a football mom, but the moms of 35 NFL players are giving tackling a whole new meaning this football season. The Professional Football Player's Mothers Association (PFPMA) is teaming up with the Campbell's Chunky/NFL Tackling Hunger[R] program and Feeding America, (formerly known as America's Second Harvest) the nation's largest domestic hunger-relief organization, to tackle a big issue -- the nation's hunger.

According to the United States Department of Agriculture, hunger affects more than 38 million Americans. To help fight this national problem, 35 moms from the PFPMA are taking part in the "NFL Moms Tackling Hunger with Chunky Soup" program, a friendly competition among moms of NFL players, where they'll strive to raise as many food donations as possible for their local communities.

Beginning in September, which is also Hunger Action Month, each mom will receive 500 cans of Campbell's Chunky soup to kick start their campaigns. The moms will work together with local Feeding America food banks in their hometowns to encourage other members of the community to help tackle hunger. At the end of the season, the three moms who generate the most donations for their local food banks will receive a trip to Tampa during the week of Super Bowl XLIII, where they'll help to announce a soup-er donation--one million cans of Campbell's([R])soups to Feeding America food banks nationwide!

The group of moms will be led by one of the most recognizable "Team Moms" in all sports, Wilma McNabb, mother of Philadelphia Eagles' quarterback, Donovan McNabb. McNabb came to fame by playing herself in the Campbell's Chunky soup "Mama's Boys" advertising campaign and now, as President of the PFPMA, will share her spirit and encouragement with the other moms as they help with the Chunky soup mission of tackling hunger nationwide.

"One of the guiding principals of the PFPMA is to help the less fortunate in our communities and we are honored to partner with organizations like the Campbell Soup Company and Feeding America, who share the same core values," said McNabb, President of the PFPMA. "No one should ever go hungry, and with the help of our hometown friends, we're ensuring that people in need in our communities will receive nourishing soups, like Beef with Country Vegetables which is packed with lean meat protein."

Vicki Escarra, President and CEO of Feeding America said, "We are extremely grateful for the ongoing support of the Campbell Soup Company, the NFL and the PFPMA. We would not be able to continue our effort in feeding more than 25 million hungry people each year, including nearly 9 million children and 3 million seniors, without this type of support."

Campbell's Chunky soup and the NFL have been raising awareness about hunger in America since 1997 through its ongoing national campaign, the Campbell's Chunky/NFL Tackling Hunger[R] program. Now in its 11th year sponsoring the NFL, Campbell's Chunky soup continues to remain committed to tackling hunger in America by driving all donations to local Feeding America network members across the country.

Following is a list of the 35 participating PFPMA moms who will take part in the "NFL Moms Tackling Hunger with Chunky Soup" program and their corresponding Feeding America food bank.
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For more information on the Campbell's Chunky/NFL Tackling Hunger[R] program or the Professional Football Player's Mothers Association, please contact ebobal@coynepr.com or visit www.pfpma.org. To find a Feeding America food bank affiliate near you or for more information how you can help, please visit www.feedingamerica.org.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including "Campbell's," "Pepperidge Farm," "Arnott's," and "V8." For more information on the company, visit Campbell's website at www.campbellsoup.com.

About Feeding America

(Formerly America's Second Harvest - The Nation's Food Bank Network)

Feeding America provides individuals and families facing hunger with the fuel to survive and even thrive. As the nation's largest domestic hunger-relief charity, our network members supply food to more than 25 million Americans each year, including 9 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks operate 63,000 agencies that address hunger through emergency food assistance and programs. For more information on how you can fight hunger in your community and across the country, visit www.feedingamerica.org.
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Publication:Business Wire
Date:Aug 28, 2008
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