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Campaign against most sugary soft drinks tabled.

Byline: Dan O'Donoghue Reporter

HEALTH chiefs are considering a campaign to raise awareness about the levels of sugar in fizzy drinks.

Newcastle City Council is weighing up its options after a study by peers in Liverpool revealed some drinks contained as much as 15 cubes of sugar.

Public Health Liverpool made the claim that a 500ml Lucozade bottle contains 15.5 cubes of sugar - more than twice the maximum daily allowance for children of between five and seven, depending on their age.

It also claimed a 500ml bottle of Coca-Cola contains 13.5 sugar cubes and that a 471ml Frijj chocolate milkshake contains 12.7 cubes.

A 330ml serving of Capri-Sun is said to have 8.25 cubes of sugar, while a similar-sized Tropicana drink is reported to contain 7.5 cubes.

The figures show a 288ml drink of Ribena contains 7.25 cubes and 500ml of Volvic flavoured water 5.75 cubes.

Eugene Milne, director of Public Health Newcastle, said: "We are working on a food plan for the city that will embrace high-profile action of this kind.

"We are certainly very interested in Liverpool's campaign and will be watching carefully to see its impact. If it is effective in changing behaviour, we would be keen to follow suit."

Public Health Liverpool said the figures were calculated on the assumption a sugar cube contains 4g of sugar.

Overall, there have been 128,558 episodes of children aged 10 and under needing to have one or more teeth taken out since 2011.

Health and Social Care Information Centre data shows there were 14,445 cases among children aged five and under from April 1, 2014 to March 31, 2015.

The North East saw around 1,679 cases.

Paediatric dentistry consultant Sondos Albadri said: "There is a myth that baby teeth are not important but the fact is that they are vital as they help guide adult teeth into position.

"I had to remove 15 adult teeth on a 14-year-old recently, and while that is an extreme case it is by no means a rare occurrence.

"All of this is largely preventable by reducing sugar intake and keeping teeth clean by brushing twice a day."


Some fizzy drinks contain more than twice a child's daily recommended sugar intake, say researchers Anthony Devlin

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Publication:The Journal (Newcastle, England)
Date:May 19, 2016
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