California promotes food and wine tourism.
Landof WineandFood.com is at the heart of the campaign. The site offers an interactive wine region explorer, travel videos from the state's food and wine pioneers, blogs and wine and food itineraries, among other features.
"Wine and food have moved from being a mere vacation activity to a significant part of the aspirational California lifestyle, becoming a driver to visitors choosing a destination," says Caroline Beteta, CTTC executive director. "Our research shows there's still a lot of potential growth in wine and food travel to our state."
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|Title Annotation:||DRINK CULTURE|
|Date:||Apr 1, 2008|
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