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California Milk Advisory Board Names Stan Andre as New CEO.

Business Editors

MODESTO, Calif.--(BUSINESS WIRE)--Aug. 16, 2000

The California Milk Producers Advisory Board (CMAB) has announced that Stan G. Andre, 49, will succeed Adri G. Boudewyn as Chief Executive Officer, effective January 1, 2001. Boudewyn, who is retiring at the end of this year, has been with the CMAB for the past 17 years, the last six as CEO.

"Adri has made tremendous contributions to the CMAB over the years and, as CEO, he has reshaped how we market our milk products," said Jeffery Poston, CMAB Board Chairman. "He was instrumental in creating the current highly successful 'It's The Cheese' marketing campaign, now in its sixth year. He also led the development of a five-year strategic plan that expanded our marketing outside of California. We looked long and hard to find a replacement who can continue this legacy, and the board feels that Stan Andre has both the experience and the expertise we need."

Andre most recently served as Senior Vice President of Marketing and Sales for Nulaid Foods, Inc., Ripon, California. Prior to that, he served with the CMAB as Director of Manufactured Products from 1986 to 1992. Previously, he held sales management positions with Fillmore Foods, Avoset Food Corporation, and Carnation Company.

"Stan is an excellent choice," said Boudewyn. "He has broad experience in the dairy industry and, through his tenure with the CMAB, understands the opportunities and issues facing California's dairy families. I am delighted to welcome him back to the CMAB and I believe he will be an outstanding CEO."

Established in 1969, the CMAB is headquartered in Modesto, California, and is the largest marketing board in the Western United States, serving more than 2,200 dairy families. Under the dairy umbrella, the CMAB executes generic advertising, retail and food service promotions, milk quality improvement and research programs on behalf of California dairy products, including Real California Cheese.

The Real California Cheese program is a major and integral part of the CMAB's strategic five-year plan to increase milk production through increased sales of cheese under the Real California Cheese seal. In 1999, California milk production increased by 10.2 percent to a record 30.4 billion pounds, and the state's cheese production grew by 11.9 percent to a record 1.4 billion pounds, double what the state produced in 1990.

California is the nation's leading milk producer and the second largest cheese producer. Industry experts predict California will become the largest cheese-producing state within the next five years.
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Publication:Business Wire
Date:Aug 16, 2000
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