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California's data privacy law to create new headache for tech, Barron's says.

Passed unanimously last year, the California Consumer Privacy Act is the state's underappreciated attempt to regulate the collection and sale of personal data by Facebook (FB), Alphabet 's (GOOGL) Google, and other companies that rely on targeted advertising and the sale of consumer data to power their businesses, Eric Savitz writes in this week's edition of Barron's. The law, which goes into effect on January 1, 2020, will force almost all companies to change the way they collect, handle, and share data on Californians, he notes, and the effects will spread everywhere. [Reference Link]:[]

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Publication:The Fly
Date:Jun 22, 2019
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