A group might expect to raise a few hundred dollars for a worthy cause by publishing a cookbook or auctioning a quilt. The Long Tom Grange raised $410,000 for Junction City schools by selling a calendar.
Of course, it wasn't just any calendar. It was "Men of the Long Tom Grange 2004," and this year's sequel. The calendars featured cheesecake photos - well, OK, poundcake photos - of the Grange's members, their modesty protected by farm implements, hats and other instruments of artful concealment. Brilliant marketing made the calendars a national phenomenon.
There won't be a 2006 edition of the calendar. Not only do the guys need to warm up, but they understand that their phenomenal success has a limited lifespan. It was a great run, but as they say in show biz: Always leave 'em wanting more.
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|Publication:||The Register-Guard (Eugene, OR)|
|Date:||Apr 12, 2005|
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