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Calendar guys.

Byline: The Register-Guard

A group might expect to raise a few hundred dollars for a worthy cause by publishing a cookbook or auctioning a quilt. The Long Tom Grange raised $410,000 for Junction City schools by selling a calendar.

Of course, it wasn't just any calendar. It was "Men of the Long Tom Grange 2004," and this year's sequel. The calendars featured cheesecake photos - well, OK, poundcake photos - of the Grange's members, their modesty protected by farm implements, hats and other instruments of artful concealment. Brilliant marketing made the calendars a national phenomenon.

There won't be a 2006 edition of the calendar. Not only do the guys need to warm up, but they understand that their phenomenal success has a limited lifespan. It was a great run, but as they say in show biz: Always leave 'em wanting more.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Editorials
Publication:The Register-Guard (Eugene, OR)
Article Type:Editorial
Date:Apr 12, 2005
Words:140
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