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CalCPA image campaign promotes California CPAs.

CalCPA radio spots recently hit the airwaves. The 60-second spot features a testimonial from a small-business owner, promoting CPAs as trusted business and financial advisers who "help California companies grow and families build financial security."

At the end of each spot, listeners are encouraged to use the "Ask a CPA" resource on

Ads ran on commercial stations in the Fresno, Los Angeles, Sacramento, San Diego and San Francisco Bay Area markets in May, June and September, and will run again in October. The spots will also run January-April 2004,

Additionally, sponsorship spots run for 10 to 15 seconds on National Public Radio stations in these same markets.

To listen to a sample radio ad, download the MP3 at californiacpa/newstrends/2003/imagead.mp3.

In Sacramento, the ad is featured on KFBK-AM 1530, KHTK-AM 1140, KXJZ-FM 88.9 and KQED-FM 89.3.

In San Francisco, listen to KGO-AM 810, KCBS-AM 740, KQED-FM 88.1, 88.3 and 88.9.

In Los Angeles, the ad is on KABC-AM 790, KLSX-FM 97.1, KNX-AM 1070, KRLA-AM 870, KCRW-FM 89.9 and KPCC-FM 89.3.

In San Diego, tune to KOGO-AM 600, KFMB-AM 760, KCEO-AM 1000 and KPB-SFM 89.5.

In Fresno, listen to KMPH-FM 107.5 and KVPR-FM 89.3 and 89.1.
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Title Annotation:News & Trends
Publication:California CPA
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2003
Previous Article:Treasury, IRS issue final stock option regulations.
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