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Cake and coffee.

COFFEE HOLDING CO., based in Brooklyn, N.Y., is introducing a line of Entenmann's coffee under license from the famous cake manufacturer.


The coffee, packaged under the Entenmann's Ultimate label, is available in Cafe Blend, Cafe Blend Decaf, Cafe Blend Dark Roast, Cinnamon Crumb Cake, Hazelnut and Vanilla Bean varieties. All are packaged in 12-ounce bags featuring the Entenmann's script logo. An Entenmann's Coffee Shop Blend is also available in 11.5-and 34.5-ounce cans; Coffee Shop Decaf is available in an 11.5-ounce can. All of the coffees are made using 100% Arabica beans.

"We recommend that these coffees be sold in the coffee aisle, but we have developed a display shipper as a secondary placement that can be put next to the Entenmann's display," says Lester Carew, vice president, sales. "We'll also be doing tie-ins with retailer ads."

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Title Annotation:IN THE AISLES
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Jul 1, 2008
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