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Cains to launch new lager at Camra 'real ale' festival.

THOUSANDS of drinkers are heading for the world's biggest celebration of 'real beer' which begins today.

Organisers of the Great British Beer Festival at Olympia in central London expect to serve more than 600 varieties of beer to around 45,000 visitors over five days.

And Stanhope Street brewer Robert Cain & Co will be launching its new lager on to a wider market, hoping to win orders from wholesalers and others in beer trade.

The Toxteth brewer, owned by brothers Ajmail and Sudughara Dusanj, has recently commissioned an advertising campaign aimed at supporting sales of itslager, which, uniquely in England, is matured for three months.

Ajmail Dusanj said: 'Its a major conusmer show and we are launching the lager on a national basis.

We are getting more consumers to taste it. We expect a really successful day. We are taking 3,500 pints and we expect all of it to be drunk.'

More than 200,000 pints are expected to be sold at the festival.

The Campaign for Real Ale (Camra), which is behind the event, also wants to draw attention to the plight of Britain's community pubs.

Research shows 26 pubs are being shut down every month, according to Camraand it is launching the Community Pubs Foundation to help fight the closures.

It is asking visitors to the festival to make donations to the Foundation, which will provide advice, information and small grants to help communities save their locals from going under.

Mike Benner, chief executive of Camra, said 'urgent action' was needed, with pub closures now up from 20 a month in 2000.

He said: 'The loss of a valued community pub will have a negative impact on the local economy, community and tourism. Sixty-nine per cent of people recognise the important role pubs play in community life

CAPTION(S):

Brothers Ajmail, left , and Sudarghara Dusanj who have resurrected Liverpool's only remaining brewery; Sudarghara with the brewery sign
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Title Annotation:Business
Publication:Daily Post (Liverpool, England)
Date:Aug 3, 2005
Words:320
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