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Cains lager hits supermarkets.

LIVERPOOL brewer Cains succeeded in winning a national listing with supermarket chain Morrisons for its premium lager.

The Stanhope Street business will now supply its bottled Cains Export Lager to Morrisons' network, joining its Cains Raisin beer, the UK's first ale brewed with raisins, on the shelves.

Cains joint managing director Sudarghara Dusanj said the forthcoming Royal Wedding could provide the perfect opportunity for customers around the country to become acquainted with the first premium lager to be brewed in Britain.

MrDusanj added: "Our new relationship with Morrisons is obviously a significant achievement for us and getting a nationwide listing like this means thousands more customers will get the chance to sample our Export Lager.

"Our premium British lager has always been one of our most popular products.

"With the Royal Wedding coming up shortly, it's great news that Brits can now easily pick up some Cains lager from their local supermarket to make sure their celebrations go with a swing."

Matthew Cain, beer and cider buyer for Morrisons, added: "Morrisons makes a priority of offering our customers the widest choice of beers from UK producers.

"As the original premium British lager, Cains Export Lager will make a fantastic addition to our offering - we're delighted to be working with Cains to bring the very best of British to our stores."

Cains Export Lager was voted the "Greatest Lager in the World" by GQ magazine.

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CHEERS: Sudarghara (right) and Ajmail Dusanj
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Publication:Liverpool Echo (Liverpool, England)
Date:Apr 19, 2011
Words:242
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